Key Takeaways:
Learn about 5 ChatGPT functions that you should be leveraging for your small business marketing.
ChatGPT continues to get smarter and evolve with expanded functionality. It’s no wonder it continues to be such a powerful tool with an ever-growing following. As a ChatGPT company spokesperson shared with Reuters, ChatGPT had more than 400 million active users per week in February 2025.
Despite this widespread adoption, many users are only scratching the surface of what ChatGPT can do. As a business owner, you likely know ChatGPT as the friendly face in the chat window. But did you know it holds a treasure trove of hidden abilities, waiting to be discovered? Here are five of ChatGPT’s most valuable, yet often overlooked, features that you should be using.
1. You Can Export Chats
Ever had a really useful conversation in ChatGPT and wished you could save it for later? You can! There’s an option to export your chats, so you have a backup of important responses. This is especially handy if you’re using ChatGPT for marketing ideas, website content, or brainstorming.
Pro Tip:
Find it in your settings under Settings > Data Controls
2. There’s a “Customize ChatGPT” Section
Did you know you can personalize ChatGPT’s responses? The “Customize ChatGPT” section lets you adjust things like how detailed responses should be or whether the assistant has a specific tone or focus. This can help make responses feel more aligned with your business needs.
Pro Tip:
Find it under Settings > Customize ChatGPT.
“Go to the “customize ChatGPT” section to help ChatGPT’s responses align more with your business’s needs, personality, and tone.”
– Technology Therapy® Group
3. You Don’t Need Perfect Grammar or Spelling
If you’re worried about phrasing your question perfectly, don’t be—ChatGPT is pretty forgiving. It can usually figure out what you mean even if you make typos, use shorthand, or forget punctuation. So, if you’re in a rush or typing on your phone, you don’t have to stress about being grammatically perfect.
Pro Tip:
Example: Instead of “Can you write a product description for my new line of handmade candles?” you may have accidentally typed “write prodct desc new handmade candles” and ChatGPT will still understand!
4. It Can Read & Analyze Uploaded Files
Need help summarizing a long document, pulling insights from a spreadsheet, or editing a draft? You can upload files directly into ChatGPT, and it will analyze them for you. This is super helpful for reviewing reports, tweaking website copy, or organizing data.
Pro Tip:
Available in the ChatGPT Plus plan with file upload capabilities.
5. It Can Remember Certain Preferences Over Time
While ChatGPT doesn’t remember past conversations forever, it does have a memory feature (if enabled) that helps it tailor responses based on previous interactions. For example, if you frequently ask about marketing strategies, it might start anticipating the kind of advice you prefer.
Pro Tip:
Check your settings to see if memory is enabled. Simply go to Settings > Personalization
“Enable ChatGPT’s memory feature so it tailors its responses based on previous interactions.”
– Technology Therapy® Group
Unlock the Full Potential of ChatGPT
ChatGPT is not just a conversation tool but rather a versatile assistant that can streamline tasks, personalize responses, and analyze files. By exporting chats, customizing responses, and leveraging file uploads, you can make this AI tool work even better for your business needs. The best part? Many of these features are easy to access with just a few tweaks in your settings. Take a few minutes to explore them. (You might be surprised by how much more ChatGPT can do for you!)
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