Key Takeaways:
Discover three ways that Facebook and Instagram ad campaigns are better than boosted posts.
It’s tempting to just hit the “boost” button to increase your audience for a particular Facebook or Instagram post that is getting a lot of engagement (or one that needs more engagement). But don’t make it the only goal of your digital ad strategy.
You can do so much more with a dedicated Meta ad account and running full campaigns from it. Here are just three benefits of running Facebook and Instagram ad campaigns instead of relying solely on post boosts to elevate your engagement rates.
One of the main benefits of Meta ad campaigns over boosted posts is the variety of objectives you can choose.
Courtney Dumont, Senior Strategist at Technology Therapy® Group
3 Advantages of Leveraging Ad Campaigns Rather Than Post Boosts
1. You’ll Have a Wider Range of Objectives That Fit Your Business Goals.
One of the main benefits of Meta ad campaigns over boosted posts is the variety of objectives you can choose. This means that you’re not as limited in your objectives as you are with a boosted post. With Facebook or Instagram ad campaigns, your objective could be any of the following:
- Promote a certain post
- Increase your reach
- Drive more visitors to your website
- Attract consumers who will become loyal (instead of just one-time) customers
- Drive leads
- Enhance sales
2. You Can Define Your Audience Better.
Another perk that Meta ad campaigns have over boosted posts is audience definition. You can either expand your audience or narrow it down based on specific interests or demographics like location, age, and gender. For example, you could create an ad campaign based on someone’s birth month. If you have a loyalty program, perhaps your ads could target users during their birth month and you can drive them to your site to sign up for your loyalty program.
3. You Can Leverage Machine Learning and AI.
Facebook and Instagram ad campaigns are superior to post boosts because they tap into machine learning and AI to maximize your ad budget. A Meta campaign uses multiple ads within one ad set or campaign. This allows the platform to programmatically decide which ad is performing better and give that ad more of the budget so that your overall performance can be improved.
By contrast, with boosted posts, you’re only boosting one post at a time or multiple ones, with one budget corresponding to each individual post. With a Facebook or Instagram ad set, the platform takes a pause to gather data and learn from it. Then, once it gets enough meaningful data, it automatically diverts the budget to the top-performing ads in the ad set. In other words, it helps you get the most out of your ad budget.
Meta ad campaigns are superior to post boosts because they tap into machine learning and AI to maximize your ad budget.
Courtney Dumont, Senior Strategist at Technology Therapy® Group
Is It Time to Hand the Meta Ad Reins Over to the Pros?
Facebook and Instagram ads can be complicated — but don’t worry, we’re here to help! Contact us to set up a free consultation to discuss ad packages we have available to meet the needs of your business.
