AI and the Future of Luxury Retail

AI and the Future of Luxury – Threat or Opportunity?

AI raises pressing questions for luxury brands. Will it automate away jobs? How can we use it ethically? Do I own the designs that I used AI to create? How do I prevent AI from using my designs? But we all need to adapt and learn to leverage AI to boost innovation without compromising our brands.

Gain insider strategies from luxury industry expert Jennifer Shaheen and intellectual property attorney Matthew Asbell on how to implement AI and protect your designs and identity. Whether you’re a fashion designer, marketer, or brand manager, this webinar will equip you with practical tips to adopt AI in ways that benefit both your business and creative process.

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Matthew D. Asbell, Esq.

With background in information technology, entertainment and medicine, and a love for global language, culture and food, Matthew Asbell has worked with clients in diverse industries, including for luxury designers and their brands. Matthew’s passion for his work in intellectual property arises from a deep appreciation for creativity, whether in the form of invention, design, expression or marketing. He assists clients in clearing, obtaining, enforcing and defending trademark rights in the United States and throughout the world, and advises on design and utility patents, copyrights, domain names and related areas.

Prior to becoming a lawyer, Matthew managed emerging singer-songwriters and recording artists, trained corporate employees of a pharmaceutical company to use software applications and studied medicine. Matthew is certified as a software Master Instructor and a Social Media Strategist. He serves as an adjunct professor of law and frequent guest lecturer at Fordham University and The Benjamin N. Cardozo School of Law (Yeshiva University), and has taught at Columbia University and the Instituto Superior de Derecho y Economia (ISDE) in Madrid, Spain. He regularly mentors business owners, creators, new lawyers and law students.

Outside of work, Matthew, a native of Philadelphia, enjoys spending time with his wife, a Brazilian staff member of the United Nations, and their twin children. He is the host of INTANGIFY, a podcast about the intangible aspects of business. His interests range from music (including songwriting, piano, guitar, and percussion), cooking, SCUBA diving and martial arts.

Jennifer Shaheen

Jennifer Shaheen, founder and President of The Technology Therapy Group, brings over two decades of expertise in digital strategy and marketing to a diverse portfolio of clients. Her career is marked by significant projects, such as developing a custom CRM for the Bank of Australia and pioneering the Visiting Nurse Association’s flu tracking system. Her strategic vision has driven growth for companies like Gilbane Development and various luxury retail brands.

Known for delivering results through data-driven strategies and technological innovation, Jennifer’s work spans industries from finance to jewelry, garnering respect from clients and private equity firms alike. She is a thought leader, speaking at industry events and contributing to media outlets like MSNBC and Forbes.

Beyond her corporate achievements, Jennifer dedicates time to education, she has shared her digital wisdom as an adjunct professor and through volunteer work with SCORE. Her board position at C. F. Martin & Co. showcases her leadership in blending tradition with digital progress. Jennifer’s philosophy centers on leveraging technology to foster growth and competitiveness in the modern business landscape.

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