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The TTG Blog

Keep a finger on the pulse of all things digital

We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.

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Weekly Retail Tip thumbnail - Sell to a Sensibility

Sell to a Sensibility, Not an Age

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Giving Back During the Holidays: Lead with Purpose, Not Publicity

Discover how small businesses can give back authentically during the holidays while staying true to their values and highlighting the causes that matter.
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Holiday UGC for Independent Retailers: What Works in 2026?

Discover what's changed about UGC in 2026 and how independent retailers can use customer content to stand out this holiday season.
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Weekly Retail Tip thumbnail - How Product Bundles Help Independent Retailers Stand Out

How Product Bundles Help Independent Retailers Stand Out

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Leveraging the Promotional Holidays This Season: Should You or Shouldn’t You?

Do less, sell smarter: a guide to choosing your holiday promotions.
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Santa writing in a book about his marketing plan

From Merchandise to Meaning: Holiday Storytelling for Retailers

Go beyond product promotions with holiday stories that build trust and inspire purchases.
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Weekly Retail Tip thumbnail - Your Marketing Worked

Your Marketing Worked. Is Your Team Ready?

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5 Holiday Metrics That Tell You What’s Selling

Is your holiday marketing creating sales or just activity? Five metrics help you find out.
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Weekly Retail Tip thumbnail: Don't Rewrite Your Story This Holiday. Measure It.

Don’t Rewrite Your Story This Holiday. Measure It.

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3 Quick Personalization Wins for Your Holiday Marketing

No segmentation overhaul needed: make your holiday email, SMS, ads, and mail feel more relevant.
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Their Words, Your Business: 5 Women’s Voices to Carry into Q4

Some of the best business advice comes from women who've been there, and we're sharing five of our favorite voices this October.
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thumbnail: Is Your Website Helping Shoppers or Rushing Them?

Is Your Website Helping Shoppers or Rushing Them?

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thumbnail - Your Next Opportunity Starts with "Sorry, We Don't Do That"

Your Next Opportunity Starts with “Sorry, We Don’t Do That”

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5 New Ways Businesses Are Showing Exemplary Customer Service

From seamless handoffs to human moments of empathy, these five examples offer ideas worth borrowing for your own business.
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10 Runway Lessons Every Independent Retailer Can Use This Season

Ten fashion week strategies you can borrow, no runway budget required.
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thumbnail - How to Get Ahead of Holiday Content in October

How to Get Ahead of Holiday Content in October

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