There is a growing belief in the small business world that AI is making advertising obsolete. The reality is more nuanced and more important to understand. AI is not killing ads. It is fundamentally changing how they are built, managed, and optimized, and if you are not paying attention, the platforms are making decisions for you.
In this webinar, we will cut through the noise and take an honest look at what has changed inside Meta and Google Ads. From Advantage+ automation and AI-generated creative to Performance Max updates and the evolution of smart bidding. You will learn what these changes mean for your business, which settings are turned on by default without your knowledge, and why uploading a single asset and walking away is not a viable strategy.
This is not an anti-AI conversation. It is a pro-intention one. We will close with a practical set of best practices to help you use automation wisely, protect your brand, and make confident decisions about where your ad dollars go.
“This was a very informative webinar!”
“This was a really helpful webinar! Both Jennifer and Courtney were informative and insightful (as I have come to comfortably and consistently expect from them), and I’m looking forward to the next one.“
“Very helpful! I love the addition of the terminology.”
