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Adding a Blog Post to WordPress Checklist

New to blogging or using WordPress to market your business? No worries! With a little guidance, it’s fairly simple to establish and maintain a quality blog that helps fuel your business’s success. Join us as we walk you through each step of a WordPress blog, from setting up the text to clicking on the “publish” button.

WordPress Blog Checklist

Follow these steps to post a WordPress blog for your business.

1. Set Up the Text and Images

On the left side column, click on “posts” then “add new.” Copy and paste the already-written blog into the blog field on WordPress. Add a blog title.

Next, format headings using the “heading 2” option in the dropdown and any subheadings with the “heading 3” option.

Add images by uploading them to the WordPress media library, or use images you already have available in the media library. (Check out Unsplash for free stock images you can use for your business’s blogs and web content.) Click on the pencil icon to edit the image’s size and alignment within the post.

2. Optimize the Post and Images

Scroll to the bottom of the post. When the Yoast plugin is installed, you’ll see some SEO fields that need to be filled. Type in an SEO title and meta description for the blog post. Yoast uses green highlight under these fields to indicate that you’re within the ideal character count. If it’s orange, you’ll need to decrease the length of the text in these fields.

When you save the post as a draft, it automatically fills out the “slug” field. But you can also go into the slug and tweak the keywords to better optimize the blog post link. For instance, you can add the location you’re targeting or popular keywords in the slug.

Add a focus keyword for your post. Yoast will offer suggestions for improving your copy. On the right side of the post, navigate to the “categories” section. Select the category or categories that best fit your post. That way this post will come up in search results when readers are sifting through your blogs by category. Set featured image. Add “alt text” which is a basic description of what the picture is of. Next, enter a title for the image. These two fields are great for SEO. (NOTE: Make sure any other images you use in the post are optimized this way, as well.) Include hyperlinks in the post. These are a great tool for connecting readers to other useful resources on your website, whether it’s a previously written blog or downloadable content on a similar topic. (Bonus tip: Here’s how to fix broken links in WordPress to further boost your blogs’ SEO.)

3. Publish or Schedule the Post

Before you publish the post or schedule it to post later, it’s important to preview the blog. This lets you see what it looks like before it “goes live” on your website.

Next, schedule when you want to publish the post — now or later. You’ll find these options on the top right portion of the blog post. To schedule the post, click on the date and time you want the post to publish on your website, then click “schedule.” WordPress will automatically publish the blog on the date and time you chose.

Preview your post before publishing it so you can view it from a reader’s perspective and make any last-minute edits before the blog goes live.

Want to Learn More?

TTG can help you grow your business. Check out these on-demand sessions to learn more about Technology Therapy’s digital marketing strategies.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

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Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office