New to blogging or using WordPress to market your business? No worries! With a little guidance, it’s fairly simple to establish and maintain a quality blog that helps fuel your business’s success. Join us as we walk you through each step of a WordPress blog, from setting up the text to clicking on the “publish” button.
Follow these steps to post a WordPress blog for your business.
On the left side column, click on “posts” then “add new.” Copy and paste the already-written blog into the blog field on WordPress. Add a blog title.
Next, format headings using the “heading 2” option in the dropdown and any subheadings with the “heading 3” option.
Add images by uploading them to the WordPress media library, or use images you already have available in the media library. (Check out Unsplash for free stock images you can use for your business’s blogs and web content.) Click on the pencil icon to edit the image’s size and alignment within the post.
Scroll to the bottom of the post. When the Yoast plugin is installed, you’ll see some SEO fields that need to be filled. Type in an SEO title and meta description for the blog post. Yoast uses green highlight under these fields to indicate that you’re within the ideal character count. If it’s orange, you’ll need to decrease the length of the text in these fields.
When you save the post as a draft, it automatically fills out the “slug” field. But you can also go into the slug and tweak the keywords to better optimize the blog post link. For instance, you can add the location you’re targeting or popular keywords in the slug.
Add a focus keyword for your post. Yoast will offer suggestions for improving your copy. On the right side of the post, navigate to the “categories” section. Select the category or categories that best fit your post. That way this post will come up in search results when readers are sifting through your blogs by category. Set featured image. Add “alt text” which is a basic description of what the picture is of. Next, enter a title for the image. These two fields are great for SEO. (NOTE: Make sure any other images you use in the post are optimized this way, as well.) Include hyperlinks in the post. These are a great tool for connecting readers to other useful resources on your website, whether it’s a previously written blog or downloadable content on a similar topic. (Bonus tip: Here’s how to fix broken links in WordPress to further boost your blogs’ SEO.)
Before you publish the post or schedule it to post later, it’s important to preview the blog. This lets you see what it looks like before it “goes live” on your website.
Next, schedule when you want to publish the post — now or later. You’ll find these options on the top right portion of the blog post. To schedule the post, click on the date and time you want the post to publish on your website, then click “schedule.” WordPress will automatically publish the blog on the date and time you chose.
Preview your post before publishing it so you can view it from a reader’s perspective and make any last-minute edits before the blog goes live.
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