Brandon Cole is a marketing technology and digital strategy specialist with a background spanning paid media, lifecycle marketing, and marketing automation. He earned his Bachelor of Science in Business Administration from Bowling Green State University, where he developed a strong foundation in analytics, consumer behavior, and business strategy.
Throughout his career, Brandon has focused on the intersection of data, technology, and performance marketing. He has held roles ranging from Paid Search Manager to Lifecycle Marketing Manager and Marketing Technology Manager, leading initiatives across Google Ads, Meta, CRM systems, and marketing automation platforms. His work has centered on building scalable systems, improving attribution, optimizing customer journeys, and driving measurable growth through data-driven decision making. Brandon is particularly experienced in connecting marketing strategy with technical execution, including automation, segmentation, analytics, and emerging AI tools.
Outside of work, Brandon is an avid traveler who has visited 33 countries and counting. He also enjoys collecting trading cards, watching movies, and spending time with his Corgi, Chopper, and his cat, Kuma.
