When done right, digital advertisements work to generate brand awareness, supercharge sales, and optimize conversions.
The most important message in the previous statement for small business owners everywhere?
“When done right“
If you’re a small business owner wondering whether or not your digital ads are actually working, there are a few key things to look for. To start, let’s address some common questions and concerns we often receive regarding digital ad set-up and management…
Digital Advertising:
Setting Up for Success
Digital advertisements are ideal for reaching the right people, at the right time, with the right message. If you want your company’s digital advertisements to actually work, there are a lot of components that need to be set up just right. Successful ads require:
- Writing that converts
- Tracking that’s been set up correctly
- Appropriately chosen keywords and match types
- Proper ad extensions
Setting up all of the above steps has the potential to be time-consuming in its own right, regardless of how experienced you may be with digital advertising. However, for business owners who are completely new to digital advertising, these components have the potential to be downright mind-boggling.
Oftentimes, growing businesses will hire out digital ad agencies to handle their ad set-up and management. We’ll discuss this more later. For now, let’s take a look at another key component for digital ads that actually work…
Determining Your Ad Budget
Always keep in mind that your budget – and where you put it – directly influences the type of results you’ll experience. Digital ads that truly work have appropriately-budgeted ad spends placed in particular areas that yield the best possible results. This can depend on a number of factors, and has the ability to change based on how you interpret your analytics. Which leads us to our next point…
How to Tell if Your Digital Ads are Actually Working
Want to know whether or not your ads are actually working? It’s time to analyze your analytics.
Analytics is the best way to observe digital ad performance. However, analytics can be complicated and difficult to understand. Between bid adjustments, reviewing search terms, and adding keywords and negative keywords appropriately, the month-to-month management is just as critical – and overwhelming – as setting your ads up in the first place.
We’re Google Ads Certified & Facebook Ad Partners— Here’s How We Can Help!
Here at Technology Therapy, we know first-hand just how complicated and time-consuming digital ad set-up, management, and analyzation can be. Fortunately, we have a number of dedicated Digital Advertising Specialists on our team whose expertise involves understanding, operating, and capitalizing on all digital advertising platforms. The result? Our clients enjoy the highest possible return on every advertising dollar spent.
Whether you’re just starting your business, or need a fresh pair of eyes to pinpoint areas of concern, or are looking for a knowledgeable team to take over your digital advertising—our Digital Advertising Programs for Start-Ups & Growing Businesses will supercharge your digital ads and give you the results you’re looking for. Learn more about our three specialized digital advertising packages that address the needs of your growing business at every level!
