What Is Offline Tracking? (And Why Retailers Need It Now)
It’s no secret that over 80% of today’s customers start their shopping journey online. But do you know which digital efforts are actually driving them into your store? If you’re running Google Ads, Facebook campaigns, or email marketing and only measuring online conversions, you’re missing a huge part of the picture. Offline tracking closes the […]
Are You Skipping Strategy and Jumping into Tactics?
If your marketing plan feels busy but disconnected, you might be missing the most important step: strategy. In this short video, Jennifer Shaheen breaks down the core difference between a marketing strategy (your why and what) and a marketing plan filled with tactics (your how and when). Most businesses jump straight into campaigns, emails, and social posts without aligning those efforts […]
3-Minute Reality Check on Who’s Truly Shopping with You
I’ve had this conversation countless times with retail business owners, and it usually begins the same way. They tell me about their latest marketing campaign, seasonal promotions, or new product lines. But when I ask them to describe their actual customers – not their ideal customers, but the real people walking through their doors – the […]
Why Should Anyone Choose You?
Most businesses struggle to explain why customers should choose them over competitors. They rely on generic promises like “quality service” or “competitive prices,” but these don’t differentiate you from anyone else. Without a clear Unique Selling Position (USP), your business becomes invisible in a crowded marketplace. Your USP must be specific and unique – Generic claims […]
Stop Running Promotions without Purpose
If your promotions start with “20% off” and end with one email, it’s time for a smarter strategy. Too many retailers fall into the trap of reactive discounting, rushing to run a sale without a plan. The result? Lower margins, mixed messages, and customers trained to wait for the next markdown. In this short video, […]
Always Ask Before You Analyze
Most business owners open Google Analytics, sales reports, or social media dashboards, hoping insights will jump out at them. This reactive approach leads to costly mistakes. The problem? Our brains see patterns even when they don’t exist. Before opening any analytics report, write down one to three questions you want to answer. This simple step […]
Want More Loyal Customers? Start Here.
The sale isn’t the end—it’s the beginning of a new relationship. In this week’s Retail Tip, Jennifer challenges retailers to reframe how they think about the post-purchase experience. While most stores send a quick review request (which feels like a favor to you), what if your follow-up actually gave something back to the customer? Jennifer […]
Are You Sending Mixed Signals? Clear Up Customer Confusion Before It Costs You Sales
When was the last time you looked at your business messaging from your customer’s point of view? In this quick video, we’re breaking down how small oversights—like forgetting to share that you’re open on a holiday weekend or not making appointment requirements clear—can lead to missed opportunities and lost sales. Your customers are constantly drawing […]
Trust Factors Drive Customer Decisions
Every day, potential customers visit your website or walk into your store with one question: “Can I trust this business?” In this straightforward guide, we unpack the essential trust signals influencing purchasing decisions and share practical ways to strengthen them across your business. Discover how to leverage customer reviews effectively to build instant credibility with […]
Build Loyalty by Solving the Problems Your Customers Already Have
Sometimes the best way to build lasting loyalty isn’t a flashy promotion, it’s simply paying attention. In this short video, Jennifer shares a smart tip on how one retail jeweler turned a common request into an easy add-on service and a deeper customer relationship. From identifying overlooked customer needs to layering in upsell opportunities, this […]
