The New Psychology of Today’s Digital Retail Buyer
In 2020, consumers didn’t really choose to change their shopping habits; circumstances pushed them to adapt. A global pandemic, a time of rising inflation, and ongoing economic uncertainties gently shifted not only where people shop but also how they view their spending, whom they trust, and what they consider truly worth it. That’s why your […]
The Sales Channel Hiding Inside Your Employee Roster
A retail manager I work with asked me a question last week that I haven’t stopped thinking about. She noticed that several of her salespeople had active social media followings. They posted regularly. Their followers were local. And when a product showed up in someone’s Instagram story, it often sold. Her question was simple: Is […]
The Line Between Feeling Known and Feeling Watched
In Part 1 of this series, I covered the seven key categories of customer information worth gathering and explained why each one has a tangible impact on revenue: product preferences, gift versus personal purchases, communication preferences, lifestyle and interests, family structure, upcoming events and milestones, and service history. We also covered how to inquire about […]