Analyzing Your Messaging
Download the Slides Key Takeaways: See the difference between what you intend to say and what your customers actually hear. Discover how AI can quickly analyze your messaging and highlight blind spots. Learn how to keep your brand voice consistent across your website, email, and social media. Analyzing Your Messaging Turn Traffic into Sales This Season Is […]
Goal Setting – Planning for the Year Ahead
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Understand how to align business goals with your mission and values. Create a step-by-step action plan to move from planning to doing. Learn simple tools for tracking and evaluating your progress. Stay flexible and motivated as your business evolves. Goal Setting – Planning […]
Who Are You? Who Are Your Customers?
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Learn how your “why” shapes every part of your marketing. Discover the difference between demographics, psychographics, and technographics. Build detailed buyer personas that help you connect authentically. Reflect on how your personal values influence your customer relationships. Who Are You? Who Are Your […]
Outlining Your Marketing Strategies
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Understand what a marketing strategy is (and isn’t). Learn how to align goals, audiences, and channels using TTG’s “Outline Your Strategy” worksheet. Explore the marketing funnel and 5 Ws framework to guide your decisions. Gain tools to measure progress and adjust your strategy […]
Holiday-Ready Websites
Download the Slides Key Takeaways: Optimize for Conversions:Learn what to check and improve on product detail pages and checkout to reduce abandoned carts. Meet Customer Expectations: Understand how to clearly communicate around promotions, shipping timelines, and holiday service. Plan for the Full Season:What to do before, during, and after the holiday to maximize sales and […]
Reflections & Planning for 2026
Wednesday, December 17th, 1pm ET
AI Platform Updates – What You Need to Know
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Recent updates to ChatGPT, Claude, Perplexity, Copilot, and Gemini Key differences between free and paid versions of each platform What each tool does best—and how that’s changed How to decide which AI platforms are right for your business needs AI Platform Updates – […]
The Predictive Retailer: Using AI to Demystify Social Trends and Boost Sales
Get the scoop on social trends and how to use AI tools to stay ahead and boost your brand’s relevance.
Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Uncover the core differences between strategy and plan A step-by-step process for building and implementing your marketing roadmap Tools for effective execution and maintaining momentum Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action What’s the difference between a marketing strategy […]
From Chaos to Clarity: Organizing Your Business in the Digital Age
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How to organize files and information using scalable systems The differences between policies, procedures, checklists, and other documentation How to organize documentation Recommended tools and AI-driven platforms for small-business efficiency Actionable ideas to help your team work more independently with less oversight From […]
