Holiday-Ready Websites
Download the Slides Key Takeaways: Optimize for Conversions:Learn what to check and improve on product detail pages and checkout to reduce abandoned carts. Meet Customer Expectations: Understand how to clearly communicate around promotions, shipping timelines, and holiday service. Plan for the Full Season:What to do before, during, and after the holiday to maximize sales and […]
Reflections & Planning for 2026
Wednesday, December 17th, 1pm ET
Analyzing Your Messaging
Wednesday, November 19th, 1pm ET
AI Platform Updates – What You Need to Know
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Recent updates to ChatGPT, Claude, Perplexity, Copilot, and Gemini Key differences between free and paid versions of each platform What each tool does best—and how that’s changed How to decide which AI platforms are right for your business needs AI Platform Updates – […]
The Predictive Retailer: Using AI to Demystify Social Trends and Boost Sales
Get the scoop on social trends and how to use AI tools to stay ahead and boost your brand’s relevance.
Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Uncover the core differences between strategy and plan A step-by-step process for building and implementing your marketing roadmap Tools for effective execution and maintaining momentum Marketing Strategy vs. Marketing Plan: Know the Distinction & Take Action What’s the difference between a marketing strategy […]
From Chaos to Clarity: Organizing Your Business in the Digital Age
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How to organize files and information using scalable systems The differences between policies, procedures, checklists, and other documentation How to organize documentation Recommended tools and AI-driven platforms for small-business efficiency Actionable ideas to help your team work more independently with less oversight From […]
What Retail Customers Really Want You to Understand
Find out what your retail customers wish you knew about them.
Stop Guessing, Start Knowing: Using AI to Make Smarter Business Decisions
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How to get started with AI tools for data analysis (even if you’re not a tech pro) Tips for writing better prompts that lead to better insights Why the 5 W’s Strategy (Who, What, When, Where, Why) helps frame your analysis Ways to […]
Digital Advertising: What’s Working in 2025
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: The latest digital advertising trends that are delivering results. Tactics for small businesses to improve targeting, messaging, and overall ad performance. Methods to identify your ideal customers, choose platforms, and create compelling ads. Digital Advertising: What’s Working in 2025 Discover how to make […]
