AI Year End Review
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Key advancements and milestones in AI throughout 2024 Challenges faced as AI technology expands Predictions for the future trajectory of AI AI Year End Review The impact of AI on various industries has reached new heights in 2024, reshaping the way we work, […]
SEO vs GEO – What You Need to Know
Wednesday, January 22nd, 1pm ET
When Creativity Runs Dry: Revive Your Marketing Strategy
Is your marketing strategy as creative as it could be? Creativity, the fourth of Jennifer Shaheen’s 4 Cs to marketing success, plays a vital role in achieving better results. In this video, she explains how to know if you need more creativity in your messaging and why boosting creativity is necessary to refresh your campaigns […]
Keep It Short: Conciseness in Retail Marketing
Concise marketing copy grabs attention and keeps it. In this video, Jennifer Shaheen explains how getting to the point quickly can engage your audience and showcase your brand’s story in a powerful way. Watch now to learn about the third ‘C’ of marketing.
Websites for Startups
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Key elements every startup website needs to attract and engage customers Best practices for user experience, design, and scalability How to align your website with your brand and business goals Websites for Startups A well-designed website is essential for any startup, acting as […]
Quarterly Digital Checklist
Wednesday, January 8th, 1pm ET
The 2nd ‘C’ of Marketing: Why Consistency Matters
Consistency is a game-changer in marketing, but it’s often overlooked. In this video, Jennifer Shaheen explains why staying consistent is crucial for retail businesses and how it can help you stand out. Watch now to explore the second of Jennifer’s “4 Cs” of marketing.
Make Your Message Clear: Customers Will Thank You
Clear marketing messaging is key to connecting with your audience. In this video, Jennifer Shaheen shares why clarity matters and how it sets the stage for impactful communication. Watch to learn how this foundational “C” (of Jennifer’s 4 Cs of Marketing) can transform your retail marketing efforts.
Stay Off the Naughty List: How to Ensure Your Holiday Emails Get Delivered
Learn how to ensure your emails reach the inbox, not the spam folder, during the holidays this year.
Retail Customers Want Personalization—Are You Delivering?
Personalization is no longer optional—it’s expected. Discover how the future of retail is evolving with technology that allows you to offer tailored customer experiences, even without face-to-face interactions. Watch Jennifer Shaheen’s insights on creating a personalized journey that keeps customers coming back.
