Stop Guessing, Start Knowing: Using AI to Make Smarter Business Decisions
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How to get started with AI tools for data analysis (even if you’re not a tech pro) Tips for writing better prompts that lead to better insights Why the 5 W’s Strategy (Who, What, When, Where, Why) helps frame your analysis Ways to […]
Digital Advertising: What’s Working in 2025
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: The latest digital advertising trends that are delivering results. Tactics for small businesses to improve targeting, messaging, and overall ad performance. Methods to identify your ideal customers, choose platforms, and create compelling ads. Digital Advertising: What’s Working in 2025 Discover how to make […]
From Chaos to Clarity: Organizing Your Business in the Digital Age
Wednesday, July 23rd, 1pm ET
Pitfalls for Self-Represented Entrepreneurs: What’s in a Name?
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: How the wrong name can damage how you’re perceived in the marketplace Why some names lead to legal disputes or costly rebranding How to avoid major pitfalls many businesses unknowingly fall into Pitfalls for Self-Represented Entrepreneurs: What’s in a Name? Seems easy enough […]
Website Best Practices
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Best website practices for B2B, B2C, and eCommerce businesses The latest trends shaping website design, mobile optimization, and user experience Key differences in website strategies for direct-to-consumer vs. business-to-business models Website Best Practices A well-designed website is essential for attracting and converting customers […]
Jewelers, Don’t Just Read Your Website Metrics in GA4—Put Them in Context
Learn how to turn GA4 insights into action by applying filters and reading your engagement data with context.
Uniquely You: Building a Winning Personal Brand
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: A clear roadmap to craft a compelling personal narrative that highlights your unique value Strategies to build out a standout digital presence and secure a spot on decision-makers’ “shortlist” Practical tools to amplify your brand and drive impactful results Uniquely You: Building a […]
Technology Tools – What’s Required to Succeed & Why
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Tools to manage tasks, deadlines, and follow-up How to keep track of files, finances, and other basic operations Various platform options from all-in-one solutions to separate tools for separate jobs How to leverage AI tools for time savings Technology Tools – What’s Required […]
Outpace the Competition: Social Competitive Analysis for Luxury Footwear
Learn how to leverage social media competitive analysis for your luxury footwear brand to understand your competitors and refine your online strategy.
AI Platform Comparison – ChatGPT, Claude & Perplexity
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Unique features to each platform Whether it’s necessary to use all three What each platform excels in comparison to the others AI Platform Comparison – ChatGPT, Claude & Perplexity Understanding AI tools is essential for small business owners looking to improve efficiency and […]
