Uniquely You: Building a Winning Personal Brand
Wednesday, April 23rd, 1pm ET
SEO vs GEO – What You Need to Know
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: The key differences between SEO and GEO and when to use each. How to optimize your website for local or broader searches. Practical steps to implement the right strategy for your business goals. SEO vs GEO – What You Need to Know Search […]
Quarterly Digital Checklist
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Search – learn what to review to ensure your business stays visible in search results. Website – discover the must-review elements to maintain functionality, speed, and a great user experience. Analytics – gain insights into what data points to monitor to measure success […]
Business Networking & Speaking with Confidence
Wednesday, March 12th, 1pm ET
Create Social Media Content That Connects
Wednesday, February 26th, 1pm ET
GEO and SEO: Is Your Business Optimized for Both Search & Generative Engines?
Digital marketing is evolving fast with AI tools reshaping the game. In this video, Jennifer Shaheen breaks down the difference between GEO and SEO. Watch now to stay ahead in today’s competitive landscape.
Clean Data for 2025: The Business Equivalent of Clean Eating
Discover the importance of clean data and some simple steps to make your data work for you in 2025.
Hackers Love the Holidays: Is Your Business Prepared?
Holiday scams and hacking attempts are on the rise, making your business’s digital assets a prime target. In this week’s tip, Jennifer Shaheen shares how you can stay hyper-vigilant and protect your retail business from common schemes this season. Watch now to keep your business safe!
AI Year End Review
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Key advancements and milestones in AI throughout 2024 Challenges faced as AI technology expands Predictions for the future trajectory of AI AI Year End Review The impact of AI on various industries has reached new heights in 2024, reshaping the way we work, […]
When Creativity Runs Dry: Revive Your Marketing Strategy
Is your marketing strategy as creative as it could be? Creativity, the fourth of Jennifer Shaheen’s 4 Cs to marketing success, plays a vital role in achieving better results. In this video, she explains how to know if you need more creativity in your messaging and why boosting creativity is necessary to refresh your campaigns […]
