Website Best Practices

In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Best website practices for B2B, B2C, and eCommerce businesses The latest trends shaping website design, mobile optimization, and user experience Key differences in website strategies for direct-to-consumer vs. business-to-business models Website Best Practices A well-designed website is essential for attracting and converting customers […]
Digital Advertising: What’s Working in 2025

Wednesday, June 11th, 1pm ET
Jewelers, Don’t Just Read Your Website Metrics in GA4—Put Them in Context

Learn how to turn GA4 insights into action by applying filters and reading your engagement data with context.
Uniquely You: Building a Winning Personal Brand

In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: A clear roadmap to craft a compelling personal narrative that highlights your unique value Strategies to build out a standout digital presence and secure a spot on decision-makers’ “shortlist” Practical tools to amplify your brand and drive impactful results Uniquely You: Building a […]
Technology Tools – What’s Required to Succeed & Why

In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Tools to manage tasks, deadlines, and follow-up How to keep track of files, finances, and other basic operations Various platform options from all-in-one solutions to separate tools for separate jobs How to leverage AI tools for time savings Technology Tools – What’s Required […]
Pitfalls for Self-Represented Entrepreneurs: What’s in a Name?

Wednesday, May 28th, 1pm ET
Outpace the Competition: Social Competitive Analysis for Luxury Footwear

Learn how to leverage social media competitive analysis for your luxury footwear brand to understand your competitors and refine your online strategy.
AI Platform Comparison – ChatGPT, Claude & Perplexity

In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Unique features to each platform Whether it’s necessary to use all three What each platform excels in comparison to the others AI Platform Comparison – ChatGPT, Claude & Perplexity Understanding AI tools is essential for small business owners looking to improve efficiency and […]
10 Things Most People Miss When They Launch Their New Shopify Site

Uncover the 10 essentials that most retailers miss when launching a new Shopify store.
More Calls, More Customers: Practical Branding Tips for Plumbing & HVAC Pros

No more empty schedules—these actionable strategies will help your Plumbing or HVAC business get noticed and booked fast.