Quarterly Digital Checklist
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Search – learn what to review to ensure your business stays visible in search results. Website – discover the must-review elements to maintain functionality, speed, and a great user experience. Analytics – gain insights into what data points to monitor to measure success […]
GEO and SEO: Is Your Business Optimized for Both Search & Generative Engines?
Digital marketing is evolving fast with AI tools reshaping the game. In this video, Jennifer Shaheen breaks down the difference between GEO and SEO. Watch now to stay ahead in today’s competitive landscape.
Clean Data for 2025: The Business Equivalent of Clean Eating
Discover the importance of clean data and some simple steps to make your data work for you in 2025.
Hackers Love the Holidays: Is Your Business Prepared?
Holiday scams and hacking attempts are on the rise, making your business’s digital assets a prime target. In this week’s tip, Jennifer Shaheen shares how you can stay hyper-vigilant and protect your retail business from common schemes this season. Watch now to keep your business safe!
AI Year End Review
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Key advancements and milestones in AI throughout 2024 Challenges faced as AI technology expands Predictions for the future trajectory of AI AI Year End Review The impact of AI on various industries has reached new heights in 2024, reshaping the way we work, […]
When Creativity Runs Dry: Revive Your Marketing Strategy
Is your marketing strategy as creative as it could be? Creativity, the fourth of Jennifer Shaheen’s 4 Cs to marketing success, plays a vital role in achieving better results. In this video, she explains how to know if you need more creativity in your messaging and why boosting creativity is necessary to refresh your campaigns […]
Keep It Short: Conciseness in Retail Marketing
Concise marketing copy grabs attention and keeps it. In this video, Jennifer Shaheen explains how getting to the point quickly can engage your audience and showcase your brand’s story in a powerful way. Watch now to learn about the third ‘C’ of marketing.
Websites for Startups
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: Key elements every startup website needs to attract and engage customers Best practices for user experience, design, and scalability How to align your website with your brand and business goals Websites for Startups A well-designed website is essential for any startup, acting as […]
The 2nd ‘C’ of Marketing: Why Consistency Matters
Consistency is a game-changer in marketing, but it’s often overlooked. In this video, Jennifer Shaheen explains why staying consistent is crucial for retail businesses and how it can help you stand out. Watch now to explore the second of Jennifer’s “4 Cs” of marketing.
Make Your Message Clear: Customers Will Thank You
Clear marketing messaging is key to connecting with your audience. In this video, Jennifer Shaheen shares why clarity matters and how it sets the stage for impactful communication. Watch to learn how this foundational “C” (of Jennifer’s 4 Cs of Marketing) can transform your retail marketing efforts.