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Changing Your Digital Search Strategy

Key Takeaways:
  • Understanding what, where, and why when it comes to digital search.
  • Consumers are moving beyond conventional search engines and using social apps’ search features.
  • How to optimize your visuals and captions, and leverage platform tools, to increase the visibility of your brand’s content.
  • Know how to optimize your website to align with current trends in digital search.

Changing Your Digital Search Strategy

Still operating under the premise that consumers are using just search engines to find the products and services they need? It’s time to expand your horizons! During this training, we’ll share the latest trends in digital search. Then we’ll equip you with the tools and tips you need to optimize your content, graphics, and website to increase your brand’s visibility in this new era of digital search that we’ve entered.

Live Attendees’ Reviews:

“Very well presented using everyday terms, avoiding the alphabet soup of letters and abbreviations often used in Marketing.”

J. Bransfield

“This was my very first webinar for this. I absolutely loved it. Lots of information that needs to be digested over time, but very informative.”

W.D. Perez
Hopewell Junction, NY

“I really enjoyed today’s webinar. Jennifer takes big topics and makes them easier to digest and put our new skills into action.”

Amy
North Kingstown, RI

Want to Learn More?

Check out these on-demand sessions to learn more about social media and to connect more with customers digitally.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office