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Crafting the COVID-19 Customer Experience

Crafting the COVID-19 Customer Experience

The COVID-19 pandemic has put business owners in a situation that’s totally out of their control. In many states, the decision whether to open your doors is no longer yours. Government authorities are requiring non-essential businesses to close, with no certain re-open date identified. It’s fair to say things are a little chaotic for everyone.

That being said, you may not be in control of the situation, but you are in control of how you respond to it. Your customers are in a similar state of total disruption – but they still have needs, they are still shopping, and they still value the relationships they have with their favorite businesses. In fact, during this time of forced isolation, many people are realizing more than ever how much they value being able to grab a quick bite at the corner café or unwind after a long week at their favorite club.

How Are You Staying Connected with Your Customer During the Pandemic?

We know everyone has questions about how to stay connected with their customers when in-person contact is just not happening. For that reason, we’ve put together a free webinar: Crafting the COVID-19 Customer Experience that tells you the five most critical aspects of your customer experience to address right now.

Only Have Time to Do One Thing? Update Your Website

Managing your business during this strange time can be overwhelming. If you’re in a position where you can only deal with one thing at a time – not unusual during highly stressful periods – update your website with information about how COVID-19 has impacted your business. If you’re closed, let people know. Make sure the hours you have listed are updated to reflect the current situation.

And, as much as possible, let people know what your future plans are. Your customers are seeking reassurance. If you’re able to tell them you’ll be back when things get back to normal, let them know! And if you’re not sure what the answers to those big questions are, it’s absolutely okay to say things are uncertain, but that you’ll be updating them as soon as information becomes available.

Your website is also a good place to let people know about the other ways they can stay connected with your business, such as any livestream events you’re having on social media. Learn more about these ways, as well as the critical digital marketing updates you’ll want to make by downloading the Crafting the COVID-19 Customer Experience webinar now.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office