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Essential TikTok Terms to Know for Business Marketing

Essential TikTok Terms to Know for Business Marketing

Key Takeaways:

Creative Exchange is a way for businesses to network with creators to promote their brand and expand their customer base. 

Sharing location-specific content is a smart way to connect with TikTok users in your area.

Creating a unique hashtag is a fun way to stir up excitement about your business’s products or services. 

Authentic, rather than polished, content performs better on TikTok.

TikTok terms can be befuddling. Never fear! The Technology Therapy ® Group team has rounded up some terms you should know to wield this platform like a pro and boost your audience engagement. 

TikTok has over 1 billion monthly active users.”

– Sprout Social

Business Account

When you set up a TikTok account for your business, you must go into “settings” to designate your account as a “pro” account. Next, choose “business” and then choose the category that your business falls under. You should also attach your website to your bio, along with your Instagram so customers can easily find your other social platforms. 


If you have a small business with a brick-and-mortar store, posting location-specific content can help your engagement. Sharing content that is relatable about your location can make it feel more down-to-earth to locals using the platform.

Content Calendar

Engagement with users and posting consistency is key to your business’s success on TikTok. It’s helpful to create a social media content calendar to plan out when to post each week. There are also certain posting times that are the most effective for user engagement.

Hashtag Challenge

Branded hashtag challenges are when businesses create unique hashtags inviting their audience to create and share original videos as part of a social media trend. Sometimes these challenges have prizes. An example is the “playwithpringles” hashtag challenge that Pringles created where participants got creative with their pringles cans on TikTok. A hashtag challenge is a fun way to increase engagement and get fans excited about your product.

A hashtag challenge is a fun way to increase engagement and get fans excited about your product.


This term is an acronym for “profile pic.” It refers to the profile picture tied to your account.


This means “for you page,” which is the main timeline viewers see when they log into TikTok on their personal devices. The FYP shows viral videos that the algorithm thinks would be appealing to a user based on what videos they have interacted with in the past.


If this is present in the caption of a video, it means the video was “inspired by” another TikTok user. That person’s username appears next to the IB as a way of giving credit to the original video.


Similar to IB, DC is a way to give credit to another TikTok user who created an original dance. “DC” stands for “dance credit.”

Creative Exchange

This is a partnership program that businesses can participate in with TikTok. If you’re a member of the Creative Exchange, you’re connected with creators on the platform that can promote your brand and expand your customer base. 

Most Popular Approach

This phrase means “best practices” for solopreneurs and small business leaders who are posting on the TikTok platform. Surprisingly, polished videos are NOT the most viral content on TikTok. Authentic videos that appear casual usually perform the best.

Surprisingly, polished videos are NOT the most viral content on TikTok. Authentic videos that appear casual are.


This term indicates the special distinctness that your products or services have within your industry. For instance, you can put hashtags in the caption of a video to target your specific niche. This, in turn, boosts engagement with your business’s content.


This stands for ‘user-generated content’ and refers to posts that other people have made about your products. Reposting, commenting, and re-sharing this content is a solid way to establish your presence on TikTok. From here you can ask people to share videos featuring your products with the incentive of reposting them on your account. 

Let us help you master the fine art of TikTok

Still need some help learning the ropes of TikTok as you build your business’s brand on this social channel? Schedule a mentoring session with one of our experts here at Technology Therapy ® Group.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office