Consumer behavior is evolving faster than traditional retail strategies can keep pace. What once drove traffic, engagement, and conversion, especially in luxury and jewelry retail, no longer delivers the same results. Buyers across generations now arrive at your website with different expectations, decision-making patterns, and definitions of value.
In this webinar, we’ll examine how generational behaviors, from Boomers to Gen Alpha, have changed how customers move through the sales funnel, with a focus on two critical areas: the marketing that brings buyers to your site and the website experience that converts them. You’ll learn how awareness, consideration, and purchase behaviors differ by generation, where expectations have shifted, and what your marketing and website must deliver today to stay relevant. The session concludes with a practical framework for adapting your digital presence ahead of Q4 2026.
“This presenter is always interesting and I learn something new every time.”
“Thanks, Jennifer! So helpful how you can tackle the intersection of tech and retail and still make it applicable to small business!”
“Jennifer’s Zoominar was amazing. She is very up to date on this new AI technology. The session was well presented and engaging.”
