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Goodbye Adwords?

Goodbye Adwords?

Do you know how many different types of Google ads you can buy? It’s a long list. There’s the familiar Google Adwords, and YouTube ads, and ads that display on Google Maps. There are Google Search Ads, and Gmail Ads, and banner ads that appear on Google’s Display Network. And that’s just the tip of the iceberg. Many of these ads are available in multiple formats, with pricing that varies based on the timing and length of your campaign – take it all together, and you have a situation where business owners wind up confused and overwhelmed.

[Tweet “After 18 years, the Google Adwords and DoubleClick branding are being discontinued.”]

This week, Google announced it was taking steps to rectify the situation. After 18 years, the Google Adwords and DoubleClick branding are being discontinued. To replace it, a simpler, easier to understand platform of Google Ads that allows business owners to use the full range of Google ad products in conjunction with Google’s 360 analytics program.  This is an exciting combination, as advertising created and deployed in conjunction with objective data gathered from a business’ actual customers significantly outperforms ads created in the absence of these insights.

While Google’s changing Adwords for business owners, they’re also changing the way people see and interact with their ads. Ad settings first launched in 2009 and have updated continually as users became more sophisticated and comfortable customizing their online experience. The most recent changes to Ad Setting was announced in the middle of June and includes information on how ads are tailored for specific users. People who are interested can go into their settings to ensure they see more or less of a specific type of ad, whether that’s based on their interests, demographics, or previous purchases. It’s important to know that Google is undoubtedly paying attention to these choices, and advertisers who are consistently being turned off may be advised to change their approach. Pay attention to these metrics – they matter to the health of your business!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office