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Grow Your YouTube Channel with End Screens

Key Takeaways:
  • YouTube is the second largest search engine in the world and the second most popular website worldwide.
  • Creating end screens for your YouTube videos can help expand your reach on the platform.
  • End screens can be customized from video to video and can include up to 4 elements.
  • Your end screens can be set to appear from between 5 seconds to 20 seconds at the end of a video.
  • Promote your channel, merchandise, website, and other assets using end screens.

What are End Screens?

If you’ve ever watched videos on YouTube before, as millions of people do every single month, then you’ve likely seen an end screen. A YouTube end screen is a feature that you can use in the last 5-20 seconds of any video to promote additional content and link to other resources. End screens allow you to suggest something else for viewers to watch that they’re likely to already be interested in. You can use end screens to help extend watch time, direct users to your other content, and showcase the assets you want viewers to pursue.

  • TTG Tip:
Make sure your end screens include elements that prompt action, like buying a product, watching a video, or visiting a landing page with some form of capture on it. Every view is an opportunity to connect your YouTube channel to other elements of your business.

Why Should I Create End Screens for My Videos?

Did you know that YouTube’s algorithm is set up to reward channels that keep viewers on the platform for longer periods of time? Well, now you do! What’s good for YouTube is good for YOUR channel, too, and that includes end screens that keep viewers bouncing from one video to the next.

Accordingly, end screens are a great tool to help you grow your YouTube channel because they help you to increase viewer retention. After one video ends, you can entice your viewers to watch another, sort of how grocery stores put candy bars and drinks by the register to convince you to spend just a little bit more at checkout.

The chance to promote up to four elements is another reason why end screens are important to your brand. Not only can you showcase another video or two, but you can:

  • put your merchandise on display
  • encourage contributions to crowdfunding campaigns
  • promote your website
  • remind views to like and subscribe to your channel

Don’t miss an opportunity to capitalize on viewers’ attention! Set up end screens using the simple steps in this video and watch your channel grow.

How to Add End Screens to Your YouTube Videos

YouTube is the second largest search engine in the world and the second most popular website worldwide. So, anything you can do to expand the reach of your video content on the platform could be a huge help to your business. Adding end screens is one simple way to keep audiences hooked.

Here’s how to do it:

  1. Navigate to Your Channel. Click on the icon with your profile picture to get here.
  2. Go to YouTube Studio. This is where you can upload videos, see analytics, and other valuable tools for your channel.
  3. Select a Video. You can create unique end screens for each of your videos. In this step, choose the one you want to work on first and click the pencil icon to start editing.
  4. Select the End Screen Option. Of course, you’ll want to navigate to the end screen section and tap the pencil icon again to open the end screen editor.
  5. Choose Your Layout. YouTube has templates available to help you build the end screen that’s best for you.
  6. Add the Elements You Want Users to See. Add your logo and a prompt to subscribe to your channel, choose a video or let YouTube autofill which video is best for your viewers, etc.
  • TTG Tip:

Design your YouTube channel – and thus your end screens – to complement the other elements of your brand like your website, social media, and any print marketing you traditionally use. Your brand presentation should be cohesive across platforms so your audience can easily recognize you.

Want to Learn More?

Check out these on-demand sessions to learn more about video marketing and succeeding on YouTube:

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Learn More About Expanding Your Reach on YouTube

End screens aren’t the only way to grow your channel on YouTube. Improve your organic reach on YouTube – one of the most viewed website in the world – and watch your brand expand across other platforms too! Here’s our advice for doing better on YouTube.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office