If you’ve ever watched videos on YouTube before, as millions of people do every single month, then you’ve likely seen an end screen. A YouTube end screen is a feature that you can use in the last 5-20 seconds of any video to promote additional content and link to other resources. End screens allow you to suggest something else for viewers to watch that they’re likely to already be interested in. You can use end screens to help extend watch time, direct users to your other content, and showcase the assets you want viewers to pursue.
Did you know that YouTube’s algorithm is set up to reward channels that keep viewers on the platform for longer periods of time? Well, now you do! What’s good for YouTube is good for YOUR channel, too, and that includes end screens that keep viewers bouncing from one video to the next.
Accordingly, end screens are a great tool to help you grow your YouTube channel because they help you to increase viewer retention. After one video ends, you can entice your viewers to watch another, sort of how grocery stores put candy bars and drinks by the register to convince you to spend just a little bit more at checkout.
The chance to promote up to four elements is another reason why end screens are important to your brand. Not only can you showcase another video or two, but you can:
Don’t miss an opportunity to capitalize on viewers’ attention! Set up end screens using the simple steps in this video and watch your channel grow.
YouTube is the second largest search engine in the world and the second most popular website worldwide. So, anything you can do to expand the reach of your video content on the platform could be a huge help to your business. Adding end screens is one simple way to keep audiences hooked.
Here’s how to do it:
Design your YouTube channel – and thus your end screens – to complement the other elements of your brand like your website, social media, and any print marketing you traditionally use. Your brand presentation should be cohesive across platforms so your audience can easily recognize you.
Check out these on-demand sessions to learn more about video marketing and succeeding on YouTube:
End screens aren’t the only way to grow your channel on YouTube. Improve your organic reach on YouTube – one of the most viewed website in the world – and watch your brand expand across other platforms too! Here’s our advice for doing better on YouTube.