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Key Takeaways:

About Google Analytics

Google does a lot of good for us as marketers. Analytics, for example, is an essential part of any marketing campaign. To improve your strategy, you need to see areas where you are succeeding and the areas where you can do better.

This is where Google Analytics comes in. Google Analytics is the most popular tracking tool to monitor visitor traffic and behavior, page views, sessions, bounce rates, on-page navigation paths, visitor demographics, landing page performance, conversion tracking and e-commerce sales. It’s a tool that gives you the insight to grow your business.

Google Analytics gives you the free tools you need to analyze data for your business in one place.

- Google

How to make Google Analytics work for you

Do I need Google Analytics? YES! Data analysis may be intimidating, but the value you can get from using the resources that are available to you is priceless, especially with a free tool like Google Analytics. Here’s what Google touts as some of the top benefits of using this service:

Get insights only Google can give.

• Access Google’s unique insights and machine learning capabilities to help get the most out of your data.

Connect your insights to results.

• Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

Make your data work for you.

• Process and share your data quickly with an easy-to-use interface and shareable reports.

How to add users to Google Analytics

The first step in the process is to sign into your Google Analytics account and choose the site that you want to grant access.

Then follow these simple steps:

  • Click the Google Analytics Admin option in the bottom left-hand corner of the dashboard.
  • Click on Property Access Management
  • Click on the “+” icon in the top right corner/Add Users
  • Enter the email of the person you want to share the account with. Keep in mind that it has to be a Gmail account in order it to work.

It’s as simple as that!

Think carefully about who you give access to, and what level of authority you give them! Certain permission levels allow users to make changes to your Views and Goals, which should be carefully maintained to track your data accurately. Only add users you trust, and try to limit the number of hands in the pot.

Want to Learn More?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office