Google does a lot of good for us as marketers. Analytics, for example, is an essential part of any marketing campaign. To improve your strategy, you need to see areas where you are succeeding and the areas where you can do better.
This is where Google Analytics comes in. Google Analytics is the most popular tracking tool to monitor visitor traffic and behavior, page views, sessions, bounce rates, on-page navigation paths, visitor demographics, landing page performance, conversion tracking and e-commerce sales. It’s a tool that gives you the insight to grow your business.
Do I need Google Analytics? YES! Data analysis may be intimidating, but the value you can get from using the resources that are available to you is priceless, especially with a free tool like Google Analytics. Here’s what Google touts as some of the top benefits of using this service:
Get insights only Google can give.
• Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
Connect your insights to results.
• Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.
Make your data work for you.
• Process and share your data quickly with an easy-to-use interface and shareable reports.
The first step in the process is to sign into your Google Analytics account and choose the site that you want to grant access.
Then follow these simple steps:
It’s as simple as that!
Think carefully about who you give access to, and what level of authority you give them! Certain permission levels allow users to make changes to your Views and Goals, which should be carefully maintained to track your data accurately. Only add users you trust, and try to limit the number of hands in the pot.
Creating an email marketing strategy that works for your small business can be tricky. Still, Technology Therapy Group is here to help with email marketing tips to empower your business.