More than half of US marketers use LinkedIn as of 2021. If you’re among them, then listen up! You’ve likely already realized that LinkedIn is brimming with B2B opportunities. It has 310 active monthly users (though the platform boast more than 690 million total users), and 80% of people on LinkedIn drive business decisions. With that in mind, the comments on your LinkedIn posts could be the start of your next partnership or purchase agreement! All you have to do is stay engaged.
In marketing, we often hear about engagement as a metric for measuring your social media success. Along with likes and shares, comments are one of the actions that reflect how engaged your customers are with your social media posts. But mirroring that engagement should be part of your marketing strategy.
Making regular posts on LinkedIn is one way of increasing visits to your profile and increasing your reach on the platform. Once you have posted on LinkedIn, do not make the mistake of thinking that your LinkedIn posts work is done. Instead, monitor your post for comments and when they come in reply to each one.
The short answer is yes – you should reply to comments on your company’s LinkedIn posts. On its own, posting on social media can raise awareness about your brand and start conversations among your followers. But you have to be a part of that conversation! Like many aspects of your marketing, social media works better for you if nurture it and stay engaged, instead of taking the “set it and forget it” approach.
The comments you receive on your posts can provide valuable observational data about your audiences’ interests. Show them that you’re invested in their opinions and perspectives by engaging with their comments in the replies.
Psychologically, people are less likely to leave comments if they are going to be left unread or ignored. By replying, you’re not only letting people know that you’re actively involved in reading the comments, but you’re also encouraging them to come back and comment again later.
When you have a small team – or you’re working alone – to promote your business, it’s important to prioritize the platforms that suit your goals. LinkedIn can be an excellent tool for connecting to other professionals, businesses, and decision makers. We recommend considering LinkedIn as part of your marketing stack if you are a:
Create a personal profile and a company page on LinkedIn. Since you’re a big part of your small business, customers and potential business partners are likely to search your name as well as the company name. Make sure both show up in Google search results to project a professional image to your audience.
Check out these on-demand sessions to learn more about succeeding on LinkedIn.
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