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How to View & Respond to LinkedIn Company Page Comments

Key Takeaways:
  • Posting on LinkedIn or other social media helps to raise awareness about your brand.
  • Staying engaged on social media is a critical piece to a successful social media strategy.
  • Replying to comments on LinkedIn is an easy way to engage with your audience.
  • People are more likely to comment on your posts if they see that you typically respond to comments.
  • Creating and maintaining both a personal profile and company page on LinkedIn can help substantiate your business’s reputation and search performance.

Why Comments on Your LinkedIn Company Page are Important

More than half of US marketers use LinkedIn as of 2021. If you’re among them, then listen up! You’ve likely already realized that LinkedIn is brimming with B2B opportunities. It has 310 active monthly users (though the platform boast more than 690 million total users), and 80% of people on LinkedIn drive business decisions. With that in mind, the comments on your LinkedIn posts could be the start of your next partnership or purchase agreement! All you have to do is stay engaged.

In marketing, we often hear about engagement as a metric for measuring your social media success. Along with likes and shares, comments are one of the actions that reflect how engaged your customers are with your social media posts. But mirroring that engagement should be part of your marketing strategy.

Making regular posts on LinkedIn is one way of increasing visits to your profile and increasing your reach on the platform. Once you have posted on LinkedIn, do not make the mistake of thinking that your LinkedIn posts work is done. Instead, monitor your post for comments and when they come in reply to each one.

Marketing Fundamentals

Should You Reply to Comments on LinkedIn?

The short answer is yes – you should reply to comments on your company’s LinkedIn posts. On its own, posting on social media can raise awareness about your brand and start conversations among your followers. But you have to be a part of that conversation! Like many aspects of your marketing, social media works better for you if nurture it and stay engaged, instead of taking the “set it and forget it” approach.

The comments you receive on your posts can provide valuable observational data about your audiences’ interests. Show them that you’re invested in their opinions and perspectives by engaging with their comments in the replies. 

Psychologically, people are less likely to leave comments if they are going to be left unread or ignored. By replying, you’re not only letting people know that you’re actively involved in reading the comments, but you’re also encouraging them to come back and comment again later.

CS Agents

Is LinkedIn Good for Small Businesses?

When you have a small team – or you’re working alone – to promote your business, it’s important to prioritize the platforms that suit your goals. LinkedIn can be an excellent tool for connecting to other professionals, businesses, and decision makers. We recommend considering LinkedIn as part of your marketing stack if you are a:

  • B2B Business – The B2B application of LinkedIn may be the most commonly considered. Since so many businesses and professionals are encouraged to maintain a LinkedIn presence, it makes sense that the platform hosts 57 million companies. Your next business alliance, reliable wholesale purchaser, or promotional partner may be among them!
  • Solopreneur – Taking the plunge to start and run a business all on your own is what makes someone a solopreneur. As a networking tool, LinkedIn can be great for solopreneurs looking to expand their reach to other businesses, seek advice from other likeminded professionals, and discover opportunities to collaborate.
  • Freelancer – LinkedIn should be one of your first stops as a freelancer. Showcase your work, put your project history on display, and highlight your talents with a LinkedIn profile. You can even connect with companies looking to hire freelancers with your skills, and put yourself out there by alerting recruiters that you’re open to new opportunities.
  • TTG Tip:

Create a personal profile and a company page on LinkedIn. Since you’re a big part of your small business, customers and potential business partners are likely to search your name as well as the company name. Make sure both show up in Google search results to project a professional image to your audience.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office