How to View & Respond to LinkedIn Company Page Comments
Why Comments on Your LinkedIn Company Page are Important
More than half of US marketers use LinkedIn as of 2021. If you’re among them, then listen up! You’ve likely already realized that LinkedIn is brimming with B2B opportunities. It has 310 active monthly users (though the platform boast more than 690 million total users), and 80% of people on LinkedIn drive business decisions. With that in mind, the comments on your LinkedIn posts could be the start of your next partnership or purchase agreement! All you have to do is stay engaged.
In marketing, we often hear about engagement as a metric for measuring your social media success. Along with likes and shares, comments are one of the actions that reflect how engaged your customers are with your social media posts. But mirroring that engagement should be part of your marketing strategy.
Should You Reply to Comments on LinkedIn?
The short answer is yes – you should reply to comments on your company’s LinkedIn posts. On its own, posting on social media can raise awareness about your brand and start conversations among your followers. But you have to be a part of that conversation! Like many aspects of your marketing, social media works better for you if nurture it and stay engaged, instead of taking the “set it and forget it” approach.
The comments you receive on your posts can provide valuable observational data about your audiences’ interests. Show them that you’re invested in their opinions and perspectives by engaging with their comments in the replies.
Is LinkedIn Good for Small Businesses?
When you have a small team – or you’re working alone – to promote your business, it’s important to prioritize the platforms that suit your goals. LinkedIn can be an excellent tool for connecting to other professionals, businesses, and decision makers. We recommend considering LinkedIn as part of your marketing stack if you are a:
- B2B Business – The B2B application of LinkedIn may be the most commonly considered. Since so many businesses and professionals are encouraged to maintain a LinkedIn presence, it makes sense that the platform hosts 57 million companies. Your next business alliance, reliable wholesale purchaser, or promotional partner may be among them!
- Solopreneur – Taking the plunge to start and run a business all on your own is what makes someone a solopreneur. As a networking tool, LinkedIn can be great for solopreneurs looking to expand their reach to other businesses, seek advice from other likeminded professionals, and discover opportunities to collaborate.
- Freelancer – LinkedIn should be one of your first stops as a freelancer. Showcase your work, put your project history on display, and highlight your talents with a LinkedIn profile. You can even connect with companies looking to hire freelancers with your skills, and put yourself out there by alerting recruiters that you’re open to new opportunities.
Create a personal profile and a company page on LinkedIn. Since you’re a big part of your small business, customers and potential business partners are likely to search your name as well as the company name. Make sure both show up in Google search results to project a professional image to your audience.
Want to Learn More?
Check out these on-demand sessions to learn more about succeeding on LinkedIn.