Anchor tags are pieces of HTML code that allow site visitors to jump to specific spots on your WordPress landing page without having to scroll and scroll and scroll. Anchor tags let site visitors find relevant information on your site, from your FAQ section to your mailing list opt-in forms, and more. And while they may be powered by code, you don’t need to be a developer or computer wiz to add them to your WordPress website.
We’ll show you how in this quick tutorial!
An anchor link is a type of link on the page that brings you to a specific place on that same page. It allows users to jump to the section they’re most interested in.
Converting webpage views into sales, email newsletter subscriptions, and driving SEO traffic to the most important part of your page, your calls to action, is a vital function for a successful website.
Anchor tags, or as you’ve probably seen them on recipe blogs as “jump to” buttons, direct traffic to specific points of user interest on your site such as forms, sales, or landing pages that highlight your call to action, allowing the site visitor to jump directly to the section they’re interested in. Anchor tags also improve user experience by saving your site visitors precious scroll time when they could be engaging with your product or content.
Setting up same page anchor tags on your landing page, is a simple DIY way to boost engagement, click conversions, and improve user experience.
Adding anchor tags to your website can really streamline your navigation, helping visitors lock onto the information, sections, and functions they are looking for. Let’s dive a little deeper into why you may want to consider adding anchor tags to your website pages:
If you have a page with a ton of different sections, consider adding a directory of sorts to the top of the page. You can use anchor tags to link titles in the directory to their respective sections, making it easier for your visitors to get to the point. You can see this concept in action on our Partner page.
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