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How to Set Up Same Page Navigation Links Using Anchor Tags

Key Takeaways:
  • Anchor tags allow users to jump to another location on the same web page.
  • Drive more conversion traffic to important fields like opt-in forms and CTAs.
  • Let visitors to your site skip to where they want to engage, creating a better user experience.
  • Improve your SEO with anchor tags, which can inform search engines what your website is about.

What’s an Anchor Tag?

Anchor tags are pieces of HTML code that allow site visitors to jump to specific spots on your WordPress landing page without having to scroll and scroll and scroll.  Anchor tags let site visitors find relevant information on your site, from your FAQ section to your mailing list opt-in forms, and more. And while they may be powered by code, you don’t need to be a developer or computer wiz to add them to your WordPress website.

We’ll show you how in this quick tutorial!

An anchor link is a type of link on the page that brings you to a specific place on that same page. It allows users to jump to the section they’re most interested in.

WP Beginner

Why Set Up Anchor Tags on Your WordPress Site?

Converting webpage views into sales, email newsletter subscriptions, and driving SEO traffic to the most important part of your page, your calls to action, is a vital function for a successful website.

Anchor tags, or as you’ve probably seen them on recipe blogs as “jump to” buttons, direct traffic to specific points of user interest on your site such as forms, sales, or landing pages that highlight your call to action, allowing the site visitor to jump directly to the section they’re interested in. Anchor tags also improve user experience by saving your site visitors precious scroll time when they could be engaging with your product or content.

Setting up same page anchor tags on your landing page, is a simple DIY way to boost engagement, click conversions, and improve user experience.

Why Should I Use Anchor Tags on my WordPress site?

Adding anchor tags to your website can really streamline your navigation, helping visitors lock onto the information, sections, and functions they are looking for. Let’s dive a little deeper into why you may want to consider adding anchor tags to your website pages:

  • Improved User Experience – Maybe your webpage content is a long form like a food or recipe blog, the kind of content that requires site visitors and users to scroll and scroll before they reach what they need: a recipe, an opt-in, or even a purchasing option. Including anchor tags that let your site visitors jump to the section they need lets you improve the user experience while converting engaged site visitors.
  • Improve Your SEO – Improving your user experience improves your SEO. By setting up anchors that promote a positive user experience, directing the site visitor to the content they’re ready to take action on or the relevant instruction they’re looking for, creates positive feedback to search engines.
  • It’s DIY Simple – Since WordPress is a popular site for DIY Bloggers, Business Owners, and Entrepreneurs, creating an anchor tag is a fast task.
  • TTG Tip:

If you have a page with a ton of different sections, consider adding a directory of sorts to the top of the page. You can use anchor tags to link titles in the directory to their respective sections, making it easier for your visitors to get to the point. You can see this concept in action on our Partner page.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office