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Tips on How to Conceptualize Your Logo

Key Takeaways:
  • A solid understanding that your business goals will drive the foundation for a strong logo.
  • Your logo will influence how customers connect with your business.
  • Your logo design has three essential elements to influence how customers perceive your brand – font, icon, and color.
  • Using free tools like Google Fonts, The Noun Project, and Adobe Color will get you on your way to crafting the perfect logo.

I need a Logo – Where do I start?

At Technology Therapy Group, we are on a mission to empower start-ups and growing businesses just like yours to improve their digital know-how.

A question that start-ups often ask is, “I need a logo. Where do I start?”
In this 5-minute tutorial, TTG Founder and President Jennifer Shaheen will cover some key items to consider during the conceptualization phase of crafting your perfect logo.

Understanding What You Want

Before you start the logo development process, this is an excellent time to check in with yourself and your business to really understand what you want to represent and what will resonate with your audience – since it’s their loyalty you’re after! A solid understanding of your business and your goals will lay the foundation for a strong logo that will relay the right message to the world.

Get Inspired: How a Logo Breaks Down

Your logo is the visual figurehead of your brand identity. So, it’s essential to create a strong identity when starting your business. Every detail of your logo will influence your customers who see it. Nothing should be arbitrary, and therefore being intentional with your logo design is so important.

The 3 Basics

Here are three essential elements and tools you can use in your logo design to influence how customers view your brand.

1. The Font

Fonts are important, and the emotion generated from font choice is directly tied to the letters’ shape and our response to them. And the Google Fonts website has hundreds of free web fonts ready to be used and makes it easy for anyone to quickly select and utilize different fonts.

2. The Iconography (Icon)

Icons are a great way to visually illustrate any idea. And we love using The Noun Project, which gives you access to millions of high-quality icons. Plus, this add-on is free, which makes it perfect for start-ups that don’t know exactly what they want yet.

3. Color

Color is one of the main elements of design that elicit brand-appropriate emotions. Adobe Color is a fantastic tool that allows you to play around with color palettes and find inspirational ideas for your perfect logo.

  • TTG Tip:
Using these tools is a great way to design a logo yourself or just get what’s in your head outlined

Want to Learn More?

TTG can help you grow your business. Check out these on-demand sessions to learn more about Technology Therapy’s digital marketing strategies.

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Step Up Your Designs with Canva Pro!

Canva is a creative hub used by over 30 million people to design graphics for social media, presentations, posters, and other visual content. We love it for quickly putting together beautiful, eye-catching designs, and we always recommend it to our clients who are apprehensive about creating their own graphics. Not only do they have a massive library of icons for you to use, no download required, but they are offer:

  • More than 400k incredible templates
  • Dozens of free-to-use fonts & the ability to upload your own fonts
  • Built-in design dimension tools that include commonly used proportions for socials & print
  • An easy-to-use design system with customization options galore

Upgrade your graphics and level up your design skills with Canva – available in both free and premium versions. Don’t let scruffy designs get in the way of a successful marketing campaign; create content that reflects the beauty of your brand!

Try Canva Pro

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office