I need a Logo – Where do I start?
At Technology Therapy Group, we are on a mission to empower start-ups and growing businesses just like yours to improve their digital know-how.
A question that start-ups often ask is, “I need a logo. Where do I start?”
In this 5-minute tutorial, TTG Founder and President Jennifer Shaheen will cover some key items to consider during the conceptualization phase of crafting your perfect logo.
Understanding What You Want
Before you start the logo development process, this is an excellent time to check in with yourself and your business to really understand what you want to represent and what will resonate with your audience – since it’s their loyalty you’re after! A solid understanding of your business and your goals will lay the foundation for a strong logo that will relay the right message to the world.
Get Inspired: How a Logo Breaks Down
Your logo is the visual figurehead of your brand identity. So, it’s essential to create a strong identity when starting your business. Every detail of your logo will influence your customers who see it. Nothing should be arbitrary, and therefore being intentional with your logo design is so important.
The 3 Basics
Here are three essential elements and tools you can use in your logo design to influence how customers view your brand.
1. The Font
Fonts are important, and the emotion generated from font choice is directly tied to the letters’ shape and our response to them. And the Google Fonts website has hundreds of free web fonts ready to be used and makes it easy for anyone to quickly select and utilize different fonts.
2. The Iconography (Icon)
Icons are a great way to visually illustrate any idea. And we love using The Noun Project, which gives you access to millions of high-quality icons. Plus, this add-on is free, which makes it perfect for start-ups that don’t know exactly what they want yet.
Color is one of the main elements of design that elicit brand-appropriate emotions. Adobe Color is a fantastic tool that allows you to play around with color palettes and find inspirational ideas for your perfect logo.
Step Up Your Designs with Canva Pro!
Canva is a creative hub used by over 30 million people to design graphics for social media, presentations, posters, and other visual content. We love it for quickly putting together beautiful, eye-catching designs, and we always recommend it to our clients who are apprehensive about creating their own graphics. Not only do they have a massive library of icons for you to use, no download required, but they are offer:
- More than 400k incredible templates
- Dozens of free-to-use fonts & the ability to upload your own fonts
- Built-in design dimension tools that include commonly used proportions for socials & print
- An easy-to-use design system with customization options galore
Upgrade your graphics and level up your design skills with Canva – available in both free and premium versions. Don’t let scruffy designs get in the way of a successful marketing campaign; create content that reflects the beauty of your brand!