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Level up for Q4 Optimize Your Sales Channels

Level up for Q4 Optimize Your Sales Channels

Labor Day has come and gone and you know what that means. It’s time to prepare for the final quarter of 2019 and improve your marketing channels. When it comes to marketing, a good place to begin the process is by examining your sales channels.

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A sales channel is defined as any way that you can make a sale to a customer. Some sales channels are familiar to everyone – storefront, website, email marketing – while others, including social media and messaging apps, may not be.

Begin by making a list of every sales channel you’re currently using. The next step is to make sure you know how to access and review the data captured by these channels. Every channel captures some type of data – for example, your website should have Google Analytics to track traffic sources, visitor behavior and more.

Be Aware: This is the point in the process when a lot of people get frustrated and give up, but you want to hang in there – if you want to grow in 2019, you have to be able to work with your data. Don’t let yourself get overwhelmed. This is a process you can tackle one step at a time.  And help is available if you need it.

Assuming all the data is accurate – that’s a big assumption, but let’s make it for now – what you have available to you is a snapshot of how all of your sales channels have been performing for you. It’s difficult to do an apples to apples comparison because no two platforms collect and report the exact same set of data; that being said, you’ll be able to form a general impression of how things stand right now and the relative importance of each sales channel to your marketing mix. This is vital information to have as you move forward with your plans to attract new customers, strengthen relationships, and generate sales.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office