July 1st Is Approaching Fast
Have You Switched Over to Google Analytics 4 Yet?
Google will sunset Universal Analytics on July 1st of 2023. As a small business owner, it’s vital that you switch over to Google Analytics 4 ASAP.
Why You Need to Switch to GA4 Now
If you fail to migrate to GA4 before July 1st, you put your business at risk for losing its essential data and pressing the pause button on data collection. There won’t be any conversion, marketing attribution, website traffic, or website engagement data.
That’s because as of July 1st, Universal Analytics will stop producing any data. So, you won’t have any metrics to review for July and beyond simply because you didn’t switch to GA4 ahead of time. (Don’t let that happen to you!)
Why You Shouldn’t Use Google's Automatic Transition for Migration
If you don’t manually migrate to GA4 before July 1st, Google will do it for you. That might sound like a good idea, but here are a few reasons why you shouldn’t use Google’s automatic transition to migrate to GA4.
For starters, Google’s automatic transition may not migrate data layers accurately, which could result in inconsistencies and data loss. In addition, it may not effectively migrate UA goals to GA4 events, affecting your conversion tracking. Last, but not least, the automatic transition provides limited control over the migration process and may not cater to specific business needs.
Why It’s Best to Rely on the Professionals for Your GA4 Migration
While some small business tasks are totally DIY-friendly, migrating to GA4 isn’t one of them. We strongly advise you against switching to GA4 on your own.
Instead, we encourage you to enlist the help of an agency or web developer as your business switches over to GA4. These entities have expertise in implementing and optimizing data layers, ensuring accurate data collection. The agency or web developer that you hire can ensure proper migration of UA goals as GA4 events, maintaining accurate conversion tracking. They can also provide custom solutions tailored to the specific needs and objectives of your business.
Minimizing data loss and ensuring data accuracy are essential for making informed decisions based on analytics. When you choose a GA4 Transition Support Package from Technology Therapy® Group, you’re safeguarding your business from losing valuable data and making sure that data collection continues seamlessly after UA’s July 1st cut-off date.
Choose From 4 Different GA4 Transition Support Packages
To help address the needs of growing businesses, we’re offering 4 customized GA4 Transition Support Packages so you can find one that fits your needs.
If you do not know what package is right for you, don’t worry, we’re happy to review this with you in a 1-on-1 consultation.
Small Marketing Website Packages
Starting at $450
A website with less than 30 pages and less than 4 forms
Small eCommerce Website Packages
Starting at $850
A website with less than 100 products, less than 2 forms and simple search, filters and checkout system.
Mid-to-Large Marketing Website Packages
Starting at $1,200
A website with more than 30 pages and more than 4 forms
Mid-to-Large eCommerce Website Packages
Starting at $2,500
A website with more than 100 products, more than 2 forms and complex search, filters and checkout system.