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July 1st Is Approaching Fast

Have You Switched Over to Google Analytics 4 Yet?

Google will sunset Universal Analytics on July 1st of 2023. As a small business owner, it’s vital that you switch over to Google Analytics 4 ASAP.

Why You Need to Switch to GA4 Now

If you fail to migrate to GA4 before July 1st, you put your business at risk for losing its essential data and pressing the pause button on data collection. There won’t be any conversion, marketing attribution, website traffic, or website engagement data.

That’s because as of July 1st, Universal Analytics will stop producing any data. So, you won’t have any metrics to review for July and beyond simply because you didn’t switch to GA4 ahead of time. (Don’t let that happen to you!)

Need Help Switching?

Why You Shouldn’t Use Google's Automatic Transition for Migration

If you don’t manually migrate to GA4 before July 1st, Google will do it for you. That might sound like a good idea, but here are a few reasons why you shouldn’t use Google’s automatic transition to migrate to GA4.

For starters, Google’s automatic transition may not migrate data layers accurately, which could result in inconsistencies and data loss. In addition, it may not effectively migrate UA goals to GA4 events, affecting your conversion tracking. Last, but not least, the automatic transition provides limited control over the migration process and may not cater to specific business needs.

Why It’s Best to Rely on the Professionals for Your GA4 Migration

While some small business tasks are totally DIY-friendly, migrating to GA4 isn’t one of them. We strongly advise you against switching to GA4 on your own.

Instead, we encourage you to enlist the help of an agency or web developer as your business switches over to GA4. These entities have expertise in implementing and optimizing data layers, ensuring accurate data collection. The agency or web developer that you hire can ensure proper migration of UA goals as GA4 events, maintaining accurate conversion tracking. They can also provide custom solutions tailored to the specific needs and objectives of your business.

Minimizing data loss and ensuring data accuracy are essential for making informed decisions based on analytics. When you choose a GA4 Transition Support Package from Technology Therapy® Group, you’re safeguarding your business from losing valuable data and making sure that data collection continues seamlessly after UA’s July 1st cut-off date.

Get Help from the Experts

Choose From 4 Different GA4 Transition Support Packages

To help address the needs of growing businesses, we’re offering 4 customized GA4 Transition Support Packages so you can find one that fits your needs.

If you do not know what package is right for you, don’t worry, we’re happy to review this with you in a 1-on-1 consultation.

Small Marketing Website Packages

Starting at $450​

A website with less than 30 pages and less than 4 forms

Small eCommerce Website Packages

Starting at $850

A website with less than 100 products, less than 2 forms and simple search, filters and checkout system.

Mid-to-Large Marketing Website Packages

Starting at $1,200

A website with more than 30 pages and more than 4 forms

Mid-to-Large eCommerce Website Packages

Starting at $2,500

A website with more than 100 products, more than 2 forms and complex search, filters and checkout system.

I’m interested in in having TTG migrate me to GA4.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office