Key Takeaways:
Learn practical ideas to boost your Plumbing or HVAC business’s visibility and increase leads.
You might be the best plumber or HVAC tech in town. But what if local homeowners don’t know you exist? In a competitive industry, visibility is essential to ensuring your business is the one customers call when they need service.
Standing out takes more than just running ads, though. It’s about being easy to find, building trust, and showing up in the right places. Here’s how to boost brand awareness and book more jobs for your plumbing or HVAC business.
Strengthen Your Online Presence
Most homeowners search online for plumbing and HVAC services. So, if your business isn’t showing up, you’re missing out.
Optimize Your Google Business Profile
Your Google Business Profile (GBP) is one of the first things potential customers see when searching for your services. Make sure your name, address, phone number (NAP), and service areas are accurate on this platform (and on all you other ones!). Add high-quality photos of past projects, your team, and branded vehicles.
And encourage happy customers to leave reviews and respond to them. This builds trust and helps you rank higher in search results. Picture this: a plumber updates their GBP with a new service: whole-home water filtration. A month later, they see an uptick in inquiries from homeowners looking for eco-friendly solutions.
Invest in Local SEO
Optimize your website for local SEO, so you’ll rank higher in searches like “emergency plumber in [City].” Use location-specific keywords, create dedicated pages for each service area, and make sure your site is mobile-friendly.
Leverage Social Media
Social media is where many homeowners go for advice and service recommendations. Use Facebook, Instagram, and Nextdoor to share quick maintenance tips, customer success stories, and behind-the-scenes content. Consider an HVAC company that posts a reel about “3 Signs It’s Time to Replace Your AC.” Within days, it gains traction, leading to 7 new appointment bookings.
Build Trust and Authority
Customers want to hire professionals they trust. Establishing credibility makes it easier to turn leads into paying customers.
Showcase Customer Reviews & Testimonials
Positive reviews and testimonials reassure potential customers. According to recent data from a Bright Local survey, 83% of consumers use Google to find local business reviews. Facebook and Yelp were the second and third most popular review platforms for those surveyed.
Encourage satisfied clients to leave reviews on Google, Yelp, and Facebook. Then highlight the best ones on your website and social media. For instance, take Turner Brothers’ Plumbing which featured customer video testimonials on Facebook. When prospective customers saw real homeowners share positive experiences, they called to schedule service appointments.
Educate Through Content Marketing
Provide value through educational content to position your business as an expert. Write blog posts answering common homeowner questions, create short video tutorials, or send a monthly email newsletter with seasonal maintenance tips. If you’re a plumbing pro, for example, you could write a blog titled “The Cost of Waiting: What Happens When You Ignore a Small Leak.” This piece of content will help generate more leads from homeowners who didn’t realize how serious a small leak could become.
Highlight Your Certifications & Accreditations
Trust starts with proof. Display your licenses, BBB accreditation, and industry certifications prominently on your website and marketing materials. If you work with reputable brands like Carrier, Rheem, or Kohler, mention those partnerships to add credibility.
“Support local initiatives to cultivate goodwill while putting your business in front of potential customers. This could take the form of sponsoring a youth sports team, charity event, or school fundraiser to get your name in front of local homeowners.”
– Technology Therapy® Group
Leverage Local Marketing Strategies
Since plumbing and HVAC services are local, community involvement is an often overlooked tool to elevate brand visibility. Here are a few ideas on what that could look like for your business.
Network with Local Businesses
Build relationships with real estate agents, property managers, and contractors who can refer clients to you. Attend chamber of commerce events and home expos to connect with homeowners and industry partners.
Sponsor Community Events & Local Causes
Support local initiatives to cultivate goodwill while putting your business in front of potential customers. This could take the form of sponsoring a youth sports team, charity event, or school fundraiser to get your name in front of local homeowners. (In the marketing world, we call this “cause-related marketing.”) Imagine this: Five Star Pros plumbing donates free inspections for a local veterans’ housing project. A local news outlet picks up the story, leading to a surge in inquiries.
Utilize Vehicle Branding & Offline Marketing
Think of your work trucks as rolling billboards. So, make sure they work for you. A clean, professional logo and clear contact info on your vehicles create brand recognition everywhere you go. You can also use yard signs at job sites and distribute door hangers or fridge magnets with special offers like “$50 Off Your First Service Call.”
Use Digital Advertising to Increase Leads
Sometimes, waiting for organic reach isn’t enough. Paid advertising can help your business show up when customers need you most.
Google Local Services Ads & PPC Ads
Running Google Local Services Ads ensures your business appears at the top when homeowners search for “AC repair near me.” Investing in Google Ads for emergency-related searches like “24/7 plumber near me” brings in high-intent leads. For instance, if you’re an HVAC pro, consider running a Facebook ad for a $79 Spring AC Tune-Up. You might be surprised at how many new appointments you’ll have within two weeks of posting this promotion.
Meta Ads for Local Awareness
Social media ads on platforms like Facebook and Instagram let you target homeowners in specific service areas. Retargeting ads can also bring back website visitors who didn’t book a service on their first visit.
“Leverage Meta ads to reach homeowners in specific service areas and use retargeting ads to help bring back website visitors who didn’t book a service on their first visit.”
– Technology Therapy® Group
Offer Limited-Time Promotions
Create urgency-driven promotions to encourage customers to act. Highlight seasonal specials, such as:
- $50 Off Plumbing Services for First-Time Customers
- Spring AC Tune-Up – $79 Limited Time Offer
Final Thoughts: More Visibility, More Calls
Brand visibility isn’t just about recognition. It’s about generating leads and booking more jobs. By optimizing your online presence, building trust, engaging in local marketing, and leveraging digital ads, you keep your business top-of-mind.
Start implementing these strategies today and track your results. (You’ll be surprised at how quickly your brand recognition grows!)
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