Appearances, News, and Announcements | Technology Therapy
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Who’s Talking About Technology Therapy Group?

Empowering small businesses goes beyond the four walls of our offices.

From podcast appearances to speaking engagements and guest publications, Technology Therapy Group is bringing digital marketing know-how everywhere we go. Check out these instances of us taking this show on the road and spreading the word!

AI Essentials for the Holiday Season

Technology Therapy Group founder and CEO Jennifer Shaheen shares how to leverage AI for holiday season marketing in this interview with Jewelers of America’s Annie Doresca and National Jeweler’s Lenore Fedow.
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The Importance of Using AI Systems Cautiously

In an MJSA article written by Sharon Elaine Thompson, TTG’s Founder and CEO Jennifer Shaheen sheds light on the privacy concerns surrounding AI systems such as ChatGPT as more jewelry businesses use them for digital marketing.
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Online Marketing Trends and Customers "Tech Comfort" Levels

Jennifer Shaheen, TTG founder and digital marketing expert, points out the reality of different generations having different comfort levels with tech in an article penned by MJSA contributor Sharon Elain Thompson.
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ChatGPT Has a Lot to Say

Artificial intelligence tools such as ChatGPT have many possible applications for retail jewelers, Jennifer Shaheen, president and founder of Technology Therapy Group, said in a “ChatGPT 101” session at the JCK show on June 1.
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3 Ways to Leverage QR Codes

Don't miss out on opportunities to connect with customers during the holiday shopping season. Read the full article by Jennifer Shaheen to find out how QR codes can improve your customers' holiday shopping journey.
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The Business Credit and Financing Show: How to Develop a Successful Digital Advertising Campaign

Every business needs a strong digital advertising campaign to succeed. On The Business Credit and Financing Show by Ty Crandall, TTG President Jennifer Shaheen talks about what it takes for a business to create a successful ad campaign in the digital space.
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Takin' Care of Lady Business podcast: The Intersection of Technology & Marketing

There are so many digital channels today - small business owners frequently don't know where to start. Listen as Jennifer Shaheen discusses with Jennifer Justice how growing businesses can expand their brand by implementing technologies relevant to their business.
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Ways to Make It Real

As in-person interactions have decreased drastically in recent years, 90% of consumers consider authenticity to be one of the most important factors in determining which establishments they support. Read the full article by Jennifer Shaheen to find out how you can create human-centered experiences for your customers.
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Human Capital Innovations podcast: Enhancing the Digital User Experience

Jennifer Shaheen joined Dr. Jonathan H. Westover on the Human Capital Innovations podcast to discuss strategies you may not have considered as a business owner. Learn from Jennifer how employee engagement impacts customer engagement and how to prioritize your business's technology needs.
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New Technologies Require New Marketing Strategies

Founder and President of Technology Therapy Group, Jennifer Shaheen, shares her digital marketing wisdom about customization, personalization, AI, and more. Read on to find out how her expert advice can transform the way you think about marketing for your retail business.
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ePresence podcast: Boost Your Business Savvy

Jennifer Shaheen joined Mark Galvin on the ePresence podcast, How's your ePresence? In this episode, Jennifer connects the dots for small business owners looking to up their digital marketing game. From KPIs to identifying your target audience, Jennifer's insights will motivate you to digital marketing greatness!
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Atlanta Jewelry Show Partners with Technology Therapy Group

This powerful duo is bringing a 1-day digital marketing intensive to jewelry business owners on March 4th, 2022. The day includes hands-on sessions about marketing strategy, digital ads, lead acquisition, and more.
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Finding Digital Channels That Work For You on the Social Capital Podcast

Taking on every digital channel at once is overwhelming. TTG President Jennifer Shaheen joined Lori Highby at the Social Capital to talk about getting into a marketing mindset and finding the channels that best serve your business.
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Find What Works with
the CHARGE Podcast

You don’t have to be on every social and B2B platform, but you do need to make the ones you’re on work for you. TTG Founder and President Jennifer Shaheen speaks with Gary Wilbers about getting your digital platforms set up for success and reflecting on not just your ROI but what’s really working for your business.
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The Mark Struczewski Podcast

Jennifer Shaheen joins Mark Struczewski to discuss digital marketing success. This is a convo new business owners, entrepreneurs, and marketers should not miss. From breaking down the dreaded social media algorithm, to accepting the positive role digital marketing plays in your business, Jennifer tackles it all.
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Five Reasons Digital Appointments are the Future

Jennifer Shaheen, President of Technology Therapy Group, shares her insight on why digital appointments are the future of business and breaking down their benefits from the customer, employee, and business owner levels.
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Digital Transformation and Remote Working Tips with Jennifer Shaheen

Founder and President of Technology Therapy Group Jennifer Shaheen discusses the accelerating pace of digital transformation and being more productive in a remote working environment during her appearance on Not Another Marketing Podcast.
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A Pocket-Sized Pep Talk with Jennifer Shaheen

Jennifer Shaheen talks about the importance of tech and clear communication on the Pocket Sized Pep Talks Podcast with Rob Jolles. Plus, how to manage customer expectations and make connections that last!
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TTG President Gets Down to Business with Shalom Klein

Jennifer Shaheen joined Shalom Klein on the Get Down to Business podcast to talk about finding tech that fits your business and using data to make better business decisions.
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Appearance on The Dive Locker Podcast

Jennifer Shaheen joined The Dive Locker Podcast to discuss digital marketing channels with host Tec Clark.
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Appearance on Just Minding My Business Podcast

TTG President, Jennifer Shaheen, stopped by the Just Minding My Business podcast to lend her voice to the “news and views you can use” the podcast is known for.
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How To Make the Most of Your Data

Listen as Founder and President of Technology Therapy Group, Jennifer Shaheen, breaks down the basics of data analytics with Lenore Fedow from the webinar series “My Next Question.”
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Enabling Businesses to Thrive Through Tech

Digital Expert Jennifer Shaheen shares her knowledge of AI, machine learning, augmented and virtual reality at the American Gem Society Conclave.
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Engagement and Connection Will Keep Your Brand Top of Mind

Check out this article from InStore as Technology Therapy Group’s President Jennifer Shaheen shares her insights on how retailers can stay on top of engagement with their customers, even during the pandemic.
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Building the Perfect Website

Technology Therapy Group President Jennifer Shaheen discusses authenticity and creating the perfect website in this interview with InStore’s Eileen McClelland.
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