3 Critical Factors in Building Customer Loyalty

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It’s no secret that I think too many business owners prioritize new customer acquisition over customer retention. Attracting new business is relatively easy. But for the enduring health of the company, most businesses need long-lasting, profitable relationships with their customers. And as we all know from our personal lives, building relationships can be challenging –… Continue Reading »

Cracking the Consideration Mystery: 4 Things Customers Do During This Vital Stage in the Customer Journey

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At this point in the game, the odds are pretty good you’ve been through a few discussions about the customer journey. You’ve heard that the customer journey is not linear and that people don’t always take the shortest, fastest route through the sales funnel. What you haven’t heard much about is the consideration stage –… Continue Reading »

7 Secrets Hidden in Your Google My Business Insights

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One of the most valuable assets any small business has is its customer data. Most business owners know how valuable this data is. What they aren’t necessarily clear about is the multitude of sources they have available to review and capture customer data, and how much can be learned from each source. One great example… Continue Reading »