Think of how much we use storytelling as a tool to explain concepts about life to children. Remember when you were a child and stories opened your eyes to new wonders? You can do the same for your customers!
In working with small business owners, we often find that they don’t think they have a story, but believe us, every business has a story. So you may ask yourself, do I need to tell a story to be successful in marketing? The answer is, yes! Storytelling is so powerful. Consider this: people remember stories 22 times more than they remember facts & figures.
No matter how dry your subject matter may be – we at TTG love data, for example – you can make it interesting and exciting when you frame it in a story format. Stories connect us. They teach us lessons. They make us feel – they inspire us! You have a problem you can solve for your customer – let them know through storytelling.
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