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marketing analysis

Marketing Analysis

Assess, Diagnose, Implement & Fine-Tune

Enjoy increased customer attention, improved sales and a greater ROI for your marketing dollar with our comprehensive marketing analysis program. Our team of experienced marketers and tacticians will identify areas of strength and opportunity: you’ll learn what’s working and what’s not. These strategic insights can put your company on the right track for growth.

Understanding Where You Are: Assess & Diagnose

During the assessment phase, the Technology Therapy Team will delve deeply into understanding you, your business, and the competitive environment you’re facing. We identify areas of strength, pinpointing the compelling factors that cause your best customers to choose you most often. The diagnosis phase identifies any obstacles that are preventing you from reaching your marketplace.
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Taking You Where You Want To Go: Implement and Fine Tune

An integral part of the Marketing Analysis is the development of a plan that builds on your company’s strengths while simultaneously removing the obstacles to profitability. The Technology Therapy Group works closely with your team as this plan is implemented. Consistent execution is key, and for more than 15 years, we’ve been helping companies achieve and surpass even their most ambitious goals.

Our focus is on making sure you realize the best results possible from your marketing. To that end, we continually monitor and assess the effectiveness of campaigns using a full suite of analytical tools. With this data, we help you fine tune your marketing to make sure your messaging reaches the customers most likely to respond to it.

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If you know your marketing’s not working, but you’re not sure why, give us a call. Or if you know that your marketing is working – but you’re pretty sure it could work a lot better, give us a call. We’ll provide honest, objective marketing analysis services in a sales-pressure free environment. The focus is always on helping you grow your business. If that sounds good, schedule a free, no-obligation consultation.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office