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What’s Good for the Environment is Good for Your Business

What’s Good for the Environment is Good for Your Business

Think your consumers don’t care about sustainability? Think again.

According to GreenBiz:

  • At least 75% of consumers report sustainability to be moderately to extremely important to them.
  • 71% of consumers would pay more for brands that are sustainable.
  • 57% of consumers say climate change has caused them to reassess their purchasing habits

The events that conspired in 2020 have expedited consumer sustainability trends in every industry. With fires burning millions of acres of forest across the globe, Arctic sea ice melting to its second-lowest level since the late 1970’s, two-thirds of the world’s wildlife having gone extinct in the last 50 years, and 1 million plant and animal species on track for extinction (many within decades), consumers are calling for sustainability like never before; and 86% of businesses are anticipating an increase in sales over the next year due to a greater focus on sustainability.

With this heightened awareness of sustainability, consumers are looking to their favorite retailers to act accordingly. Here are some things you can do to turn your small business into a sustainable brand:

Sustainability in the Office

Reduce:

  • Swap out plastic and disposable with glass and ceramic alternatives wherever possible (think: cups, plates, utensils, coffee pods).
  • Use non-toxic cleaning products to keep toxins out of streams and landfills.
  • Choose sustainable packaging options like recycled cardboard and paper. Compostable packaging is another option that results in zero waste.
  • Reduce your carbon footprint and your energy bill with energy-efficient appliances, LED lighting, and smart thermostats.

Reuse:

  • Use both sides of printer paper in the office.
  • Repurpose boxes.
  • Keep functional furniture out of landfills by purchasing secondhand office furniture pieces.

Recycle:

  • Promote the recycling of products whenever possible and make it easy for your employees to toss plastic bottles and other recyclables in the recycling bin.
  • When it comes to paper products, opt for sustainable, recycled products like toilet paper and printer paper made from post- or pre-consumer waste.
  • Implement a compost program to turn leftover lunches into soil for parks and gardens.

Sustainability Out of the Office

  • Offer Remote Work: Offer employees the option to work from home to decrease carbon dioxide (CO2) emissions, save money on workplace utilities, and reduce your business’s overall carbon footprint.
  • Promote Public Transit: Provide commuter benefits for public transit when employees do need to be in the office.
  • Support a Green Supply Chain: Go green in your supply chain working with carbon-neutral vendors.
  • Choose Green Web Hosting Services: Your website’s server is always on, meaning it uses up a ton of energy. Offset that energy usage by going carbon neutral. Choose your data storage options wisely. For instance, Google’s cloud services produce zero net carbon emissions
  • Purchase Carbon Offsets: Buy carbon offsets for the portion of your carbon footprint you aren’t able to reduce. Here’s a list of credible carbon offset companies, complements of GreenBiz:

Going Sustainable? Get Support from TTG!

Work with a TTG Mentor to conquer your sustainable small business goals!

Learn More!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office