Term archive for "Apple"

Digital Ad Drama: Apple vs. Facebook

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When two tech titans like Apple and Facebook collide, there’s bound to be plenty of commotion left in the wake. Recent iOS updates have made an impact on Facebook ads. But as it turns out, Facebook had been preparing for the ramifications of these updates months before they were released. Here’s what’s going on. The… Continue Reading »

Famous Feuds: Learning From Competition in Business

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We’ve all experienced the frustration of a competitor encroaching on our territory, copying our products or ad campaigns, beating us to market, or establishing a presence in our domain. Let’s take a look at famous company competitions and what we can learn from their brand battles. Lesson 1: Brand Equity can be Difficult to Overcome… Continue Reading »