Term archive for "B2B"

For B2B Brands, The Biggest Challenge Can Be Knowing What to Measure


B2B companies are confronted with a number of marketing challenges, some of which are rooted in some widely-held misconceptions. For example, many people assume that the B2B marketplace is a dispassionate place, where buying decisions are made on a strictly logical basis. Yet research from Ipsos reveals that many B2B buyers rely on emotion and… Continue Reading »

B2B Proposals – Are They a Form of Marketing?


Two years ago I sat through a panel where experts gave their advice to small business owners about how to succeed in business. One of the speakers told everyone he did not believe in writing proposals because they were too much of a time investment. Instead he believed you should get paid to write your… Continue Reading »