Term archive for "Building Custom Website"

How to Capture Leads on Your Website

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“Attract and convert! Attract and convert!” You’ve heard the buzz phrase more times than you can count— but do you know how to bring in and convert leads into paying customers? Or why it’s so essential to have capture points on your business website? Sure, getting traffic to your website is critical. Maintaining contact with… Continue Reading »

Are Premium Plugins Worth It for WordPress?

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Updated January 2021. WordPress powered 35% of the Internet – approximately 455,000,000 websites – in 2020, and for good reason: the user-friendly interface, coupled with the myriad plugins and add-ons that are available, make it a small business owner’s dream. WordPress plugins are great for optimizing your website with special features quickly and easily without… Continue Reading »

Building and Growing Websites: Don't Put Lipstick on a Pig

Are You Putting Lipstick on a Pig?

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One of my very first childhood memories comes from watching Hee Haw with my parents. The down-home comedienne on screen was engaged in some seventies-style suggestive banter with Buck Owens. At one point, she said to him, “Buck, do you know what you get when you put lipstick on a pig?” Buck said no, and… Continue Reading »

Form Over Function: High Heels & Web Development

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On Saturday night I put on my sparkly high-heels to head out to dinner. The shoes were the perfect compliment of sparkle with my long purple skirt. They’ve got 2-inch heels, but knowing that we were just going to dinner, I thought they’d be fine. Date night evolved, as date nights sometimes do. We went… Continue Reading »