Term archive for "Building & Growing Websites"

Is Your Website Really Mobile Friendly?

By

Over 60% of all web traffic occurs on a mobile device, such as a smartphone or tablet. It’s incredibly important to be sure your website looks great and functions flawlessly on many different types of devices – but how is the typical small business owner supposed to do this? Google has the answer. If you… Continue Reading »

From the Runway to the Website: Fashion’s Impact on Digital Marketing

By

Of all of the publications that you might expect a web design and development team to be reading, fashion trend reports might not necessarily top the list. Yet we do, and here’s why: Today’s customer, even those who aren’t the least bit interested in fashion and style, are constantly bombarded by messaging from people who… Continue Reading »

Building and Growing Websites: Don't Put Lipstick on a Pig

Are You Putting Lipstick on a Pig?

By

One of my very first childhood memories comes from watching Hee Haw with my parents. The down-home comedienne on screen was engaged in some seventies-style suggestive banter with Buck Owens. At one point, she said to him, “Buck, do you know what you get when you put lipstick on a pig?” Buck said no, and… Continue Reading »

When Mobile Marketing Matters Most

By

The best sales person your business has ever had may be your customers’ smartphone. Mobile marketing has proven to be uniquely effective at shepherding site visitors into the sales channel, a fact that can yield increased sales and boost overall profitability if the rest of the company’s digital marketing is poised to support the rest… Continue Reading »