Term archive for "Building Websites"

How Hard Is It to Make a Website?

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There’s so much more than meets the eye when it comes to making a website. It’s not merely creating the website that you need to think about— it’s all the other components of that site that add time, complexity, and value to your build. The goal of this blog post is to help familiarize small businesses and… Continue Reading »

Marketing Lessons from Mom: Be You!

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It’s funny how you can remember things so clearly from your childhood. I remember being in 7th grade and begging my mom for a pair of floral printed jeans like the other girls were wearing. She asked me why I wanted them, to which I replied that everyone else was wearing them. In true mom… Continue Reading »

3 Important Things You Need To Know About Site Maps

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Do you know what this is? This is a site map. A site map is a detailed visual representation of all of the content on your website, showing how it is arranged. It’s absolutely essential that you have a site map. You may be wondering why: after all, your website likely has navigation built into… Continue Reading »

Don’t Be Afraid of Adjectives: Copy Writing That Works

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Small business owners face a unique challenge when it comes to creating copy for their websites. The language on your site needs to serve at least three purposes: Inform your customer about your business’ service or product offerings Serve as a sales tool, convincing the customer they want to buy from you Impact your site’s… Continue Reading »