Term archive for "Building Websites"

Marketing Lessons from Mom: Be You!

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It’s funny how you can remember things so clearly from your childhood. I remember being in 7th grade and begging my mom for a pair of floral printed jeans like the other girls were wearing. She asked me why I wanted them, to which I replied that everyone else was wearing them. In true mom… Continue Reading »

3 Important Things You Need To Know About Site Maps

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Do you know what this is? This is a site map. A site map is a detailed visual representation of all of the content on your website, showing how it is arranged. It’s absolutely essential that you have a site map. You may be wondering why: after all, your website likely has navigation built into… Continue Reading »

Don’t Be Afraid of Adjectives: Copy Writing That Works

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Small business owners face a unique challenge when it comes to creating copy for their websites. The language on your site needs to serve at least three purposes: Inform your customer about your business’ service or product offerings Serve as a sales tool, convincing the customer they want to buy from you Impact your site’s… Continue Reading »

Mom Always Taught Me: Being Beautiful Takes Work

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On Saturday evening I was talking to friend of mine about clothes and fashion. I found myself sharing the advice my mom used to tell me; “ Have you ever found yourself envious of another business’s website? Now I am not talking about a big company’s website – those sites are like celebrities who always… Continue Reading »