Term archive for "Building Websites"

How to Capture Leads on Your Website

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“Attract and convert! Attract and convert!” You’ve heard the buzz phrase more times than you can count— but do you know how to bring in and convert leads into paying customers? Or why it’s so essential to have capture points on your business website? Sure, getting traffic to your website is critical. Maintaining contact with… Continue Reading »

How Hard Is It to Make a Website?

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There’s so much more than meets the eye when it comes to making a website. It’s not merely creating the website that you need to think about— it’s all the other components of that site that add time, complexity, and value to your build. The goal of this blog post is to help familiarize small businesses and… Continue Reading »

Marketing Lessons from Mom: Be You!

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It’s funny how you can remember things so clearly from your childhood. I remember being in 7th grade and begging my mom for a pair of floral printed jeans like the other girls were wearing. She asked me why I wanted them, to which I replied that everyone else was wearing them. In true mom… Continue Reading »

3 Important Things You Need To Know About Site Maps

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Do you know what this is? This is a site map. A site map is a detailed visual representation of all of the content on your website, showing how it is arranged. It’s absolutely essential that you have a site map. You may be wondering why: after all, your website likely has navigation built into… Continue Reading »