Term archive for "Business Leadership"

How to Talk to Your Customers About Coronavirus


Everyone’s talking about Coronavirus. This pandemic is impacting our society in many ways. Major events have been cancelled, companies are encouraging employees to work remotely if possible, schools are closing or switching to online-only instruction, and we’re being urged to adopt “social distancing” – the World Health Organization explains that this is maintaining a physical… Continue Reading »

A Minute of Research Can Save You an Hour of Headaches – and Maybe Even Your Company


Mary Mickel and Ali Slutsky are two Texas PR professionals who wanted to start an agency specializing in the hospitality and restaurant industry. They named their new venture Strange Fruit – a title that’s also shared by Billie Holiday’s iconic song about the lynching of African-Americans. The outrage on Twitter was immediate and widespread. To… Continue Reading »

A Single Point of Contact: The Secret of Managing Complex Marketing Teams


The Technology Therapy Group is a full service marketing agency, but that doesn’t mean that all of our clients use us for all of their marketing needs. Many times, we coordinate with other marketing professionals, whether that’s a web hosting company, a local newspaper with which the client has a long established relationship, or even… Continue Reading »