Term archive for "Business Lessons"

The Same Name Game: Do Your Domain Name & Business Name Have To Match?

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If you’re starting a new company or rebranding your existing enterprise, expect to devote a significant amount of time and energy to choosing your business’s name. A name needs to be memorable, easy to pronounce, understood clearly by your target audience, sufficiently unique in your industry and must accurately communicate your brand’s distinct identity and… Continue Reading »

You Don’t Know What You’ve Got Until It’s Gone: Lessons from Flappy Bird

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There are two types of people in the world right now: those people who didn’t know a single thing about Flappy Bird until the announcement the developer was pulling the super-popular game off of the market and people who play Flappy Bird incessantly. For those of you in the first group, let me bring you… Continue Reading »