Term archive for "Communication"

Content is King, Communication is Emperor: The 4 C’s of Digital Communication


You may have heard it said that “a confused mind takes no action.” When it comes to interacting with potential consumers as a small business in the digital sphere, nothing is more accurate nor relevant. Communicating with customers online presents a number of challenges that leave very little room for error (think: semantics, context clues,… Continue Reading »

Are You and Your Team Speaking the Same Language?


All too often, issues arise in business not due to incompetence but rather to misunderstandings. These misunderstandings, though generally not catastrophic, lead to wasted time explaining the original vision and tweaking – or in some cases re-doing – the item in question. This situation occurs across all types of businesses, whether it’s two servers at… Continue Reading »