Term archive for "Competition"

What if I told you spending just 15 minutes shopping your competition – on your smartphone – could make you a better marketer? It’s true. Jessica Bowers does a great job explaining this in her Business2Community article, and I’d like to build on what she said. Business is competitive. There’s no two ways around it:… Continue Reading »

There are two types of people in the world right now: those people who didn’t know a single thing about Flappy Bird until the announcement the developer was pulling the super-popular game off of the market and people who play Flappy Bird incessantly. For those of you in the first group, let me bring you… Continue Reading »

They say imitation is the greatest form of flattery. But when you own a business and you find another business imitating you to the extreme, you are not flattered – let’s face it you are annoyed. One of the things we are taught in business is to find what makes us “unique” and capitalize on… Continue Reading »

We’ve all experienced the frustration of a competitor encroaching on our territory, copying our products or ad campaigns, beating us to market, or establishing a presence in our domain. Let’s take a look at famous company competitions and what we can learn from their brand battles. Lesson 1: Brand Equity can be Difficult to Overcome… Continue Reading »