Term archive for "Consumer Reviews"

Digital Reputation Management: How to Address Negativity Online

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For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it yesterday. Consumer demands… Continue Reading »

Cracking the Consideration Mystery: 4 Things Customers Do During This Vital Stage in the Customer Journey

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At this point in the game, the odds are pretty good you’ve been through a few discussions about the customer journey. You’ve heard that the customer journey is not linear and that people don’t always take the shortest, fastest route through the sales funnel. What you haven’t heard much about is the consideration stage –… Continue Reading »

7 Secrets Hidden in Your Google My Business Insights

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One of the most valuable assets any small business has is its customer data. Most business owners know how valuable this data is. What they aren’t necessarily clear about is the multitude of sources they have available to review and capture customer data, and how much can be learned from each source. One great example… Continue Reading »

Consumer Reviews: Do Your Customers Have a Place to Rave About You?

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Yesterday, the UPS man came to our house with a big brown package for my daughter. She tore into it with great enthusiasm, because she knew it was the Halloween costume she’s been waiting for – the bumblebee suit of any tweenager’s dreams, complete with a floofy skirt, striped leggings, a jeweled headband and wings…. Continue Reading »