Term archive for "Copy Writing Best Practices"

Content is King, Communication is Emperor: The 4 C’s of Digital Communication

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You may have heard it said that “a confused mind takes no action.” When it comes to interacting with potential consumers as a small business in the digital sphere, nothing is more accurate nor relevant. Communicating with customers online presents a number of challenges that leave very little room for error (think: semantics, context clues,… Continue Reading »

When Everything is a Headline, Nothing Is

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People. We need to have a conversation about headlines. Some of you – and I’m guessing you don’t actually know who you are, yet – aren’t doing them right. It’s not your fault. The conventional digital marketing wisdom stresses how absolutely vital headlines are without ever spelling out what constitutes a good headline, how many… Continue Reading »