Term archive for "Copy Writing"

When Everything is a Headline, Nothing Is

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People. We need to have a conversation about headlines. Some of you – and I’m guessing you don’t actually know who you are, yet – aren’t doing them right. It’s not your fault. The conventional digital marketing wisdom stresses how absolutely vital headlines are without ever spelling out what constitutes a good headline, how many… Continue Reading »

When Less is More: Copywriting That Works

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More and more people are using smartphones and tablets when they visit your website. The move to smaller screens has a profound impact on the role copy has on your websites. Images have become increasingly important, while the space available for text has shrunk. People won’t sit and pore through dense paragraphs of text on… Continue Reading »

Which Comes First Website Copy or Design?

Ask The Web Developer: What Comes First – Copy or Design?

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When we’re working with a business owner to help them develop a more effective online presence, one question comes up time and time again. When you’re creating a new website, which comes first: copy writing or design? It’s not a bad question. It’s just generally less relevant than you might think. Copy and design are… Continue Reading »