Term archive for "copywriting"

It’s Not What You Say, It’s How You Say It: Understanding Copywriting

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Once upon a time, there were two Buddhist monks who loved to smoke. They were passionate smokers, stealing any chance they could to enjoy a cigarette. It seemed to them that the world would be perfect if they could smoke all of the time. But being monks, they were required to regularly stop smoking for… Continue Reading »

Capture and Capitalize on Creativity with These Tips

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If you’ve ever sat down to write a blog, an eblast or a page of copy for your website feeling uninspired or just simply didn’t know where to start, we feel for you. We post one blog per weekday, and believe us, sometimes the writing just doesn’t come naturally. Whether it’s spending time sifting through… Continue Reading »

Making a Case for Commitment and Consistency: Bluestone Diagnostics

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Who They Are Bluestone Diagnostics is a medical equipment dealer specializing in used imaging equipment. Back in 2011 they came to us to help them design and build a website. A year later, we met with them again, this time to discuss using marketing to leverage that website to generate leads and establish them as… Continue Reading »