Term archive for "data capture"

Customer Journey Maps Help You Understand Your Business from The Customer’s Perspective

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A customer journey map gives business owners a way to see the end-to-end experience their customers have. There are several reasons why it’s important to have a customer journey map available to you. One of the most important is that a customer journey map helps you understand your business from the customer’s perspective. Can You… Continue Reading »

Every Step in the Customer Journey Matters

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The customer journey is the process by which people become aware of your business, decide to deal with you, and eventually encourage others to do the same. There are five phases in the customer journey: discovery, education, trust, conversion, and advocacy. Business owners sometimes prioritize the discovery and conversion portion of the customer journey, but… Continue Reading »

Personalization = The Combination of Data Science & Human Judgement

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Have subscription boxes had their moment in the sun? You might be inclined to think so – after all, Hitwise reports that September’s overall traffic in that space has dropped 3% compared to a year ago, with meal preparation kits like Blue Apron taking the biggest hit. But there’s one subscription box brand that’s doing… Continue Reading »

Understanding Your Business Website: Data Capture

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What it is: Data capture is the systemized recording of any information your customers choose to share with you, such as their names, email addresses, and preferences. This can be accomplished in a number of ways, including contact forms, surveys, newsletter signups, event registrations, and other web forms. Why you need it: The more you… Continue Reading »