Term archive for "data capture"

For B2B Brands, The Biggest Challenge Can Be Knowing What to Measure

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B2B companies are confronted with a number of marketing challenges, some of which are rooted in some widely-held misconceptions. For example, many people assume that the B2B marketplace is a dispassionate place, where buying decisions are made on a strictly logical basis. Yet research from Ipsos reveals that many B2B buyers rely on emotion and… Continue Reading »

Customer Journey Maps Help You Understand Your Business from The Customer’s Perspective

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A customer journey map gives business owners a way to see the end-to-end experience their customers have. There are several reasons why it’s important to have a customer journey map available to you. One of the most important is that a customer journey map helps you understand your business from the customer’s perspective. Can You… Continue Reading »

Every Step in the Customer Journey Matters

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The customer journey is the process by which people become aware of your business, decide to deal with you, and eventually encourage others to do the same. There are five phases in the customer journey: discovery, education, trust, conversion, and advocacy. Business owners sometimes prioritize the discovery and conversion portion of the customer journey, but… Continue Reading »

Personalization = The Combination of Data Science & Human Judgement

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Have subscription boxes had their moment in the sun? You might be inclined to think so – after all, Hitwise reports that September’s overall traffic in that space has dropped 3% compared to a year ago, with meal preparation kits like Blue Apron taking the biggest hit. But there’s one subscription box brand that’s doing… Continue Reading »