Term archive for "Digital Marketing Best Practices"

Finding Balance: Digital & Traditional Marketing Synergy

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Digital marketing (also referred to as “modern marketing”) is a form of marketing that involves online and internet-based technologies, platforms, and channels to promote services and products. Traditional marketing promotes services and products through non-digital means—the four main types being print, broadcast, telephone, and direct mail. As the world becomes more digital-first, small business owners… Continue Reading »

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Digital Reputation Management: How to Address Negativity Online

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For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it yesterday. Consumer demands… Continue Reading »

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Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails

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Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving them product recommendations with a gift guide, well-planned emails are valuable to you and your audience. Even the best-laid plans, though, often go awry. You may be surprised to find… Continue Reading »

Working with Influencers – When & Why to Do It

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Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media has created a… Continue Reading »