Term archive for "Digital Marketing Changes"

Finding Balance: Digital & Traditional Marketing Synergy

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Digital marketing (also referred to as “modern marketing”) is a form of marketing that involves online and internet-based technologies, platforms, and channels to promote services and products. Traditional marketing promotes services and products through non-digital means—the four main types being print, broadcast, telephone, and direct mail. As the world becomes more digital-first, small business owners… Continue Reading »

Is Organic Content Over?

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Buffer, known for providing tools for making social media marketing easier, has just reported some troubling news. Their own social media referral numbers have tanked, big time. According to their own numbers, they’ve lost nearly half of their traffic in just over a year. So what’s happening? Part of the traffic loss can be attributed… Continue Reading »

Keeping Up with the Digital Evolution

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Websites, social media, search engines, tablets, SEM, email marketing, the cloud; I could go on and on. The point is that when it comes to running and marketing a business in a digital world there is a great deal of information, technology and marketing to keep up with. We’re a firm focused on the digital… Continue Reading »