Term archive for "Digital Marketing Plan"

Finding Balance: Digital & Traditional Marketing Synergy

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Digital marketing (also referred to as “modern marketing”) is a form of marketing that involves online and internet-based technologies, platforms, and channels to promote services and products. Traditional marketing promotes services and products through non-digital means—the four main types being print, broadcast, telephone, and direct mail. As the world becomes more digital-first, small business owners… Continue Reading »

Better Understanding of Customer Journey Dominates Forbes 2018 Digital Marketing Trends List

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If there’s one thing business owners wish they had, it’s a crystal ball that grants the ability to see into the future. Since we don’t have that, we rely upon trends reports from insightful industry thinkers, including the team at Forbes. They’ve just released “How Digital Marketing Will Change in 2018”, covering 15 digital marketing… Continue Reading »

Marketing & Moving? More Similar Than You Realize

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As I am currently in the midst of my third move in as many years, I am admittedly finding it difficult to tear my brain away from thoughts of packing, coordinating utilities, and my ever growing shopping lists of items for my new place. Yet the more I reflect on the moving process while in… Continue Reading »

Falling into Step with Your Autumn Marketing

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September is right around the corner, and you know what that means. If you haven’t done so already, now is the time to sit down and plan out your promotions for the fall. The fourth quarter begins with back to school sales and ends with the holidays – truly a make-it-or-break-it period for many small… Continue Reading »