Future-Proof Marketing: Evaluating Your Marketing Plan for the Year Ahead
Tips to update your marketing plan and bring it into the 21st century.
Here’s What SMB Owners Should Expect to Spend in Their First Year
Starting a small business can be costly: time, money, your sense of security. But hey— you’ve got a dream; now it’s time to plan your budget. What should you actually expect to spend during your first year in business? Keep reading to find out… The Magic Number According to our friends at Shopify, more than […]
Finding Balance: Digital & Traditional Marketing Synergy
Digital marketing (also referred to as “modern marketing”) is a form of marketing that involves online and internet-based technologies, platforms, and channels to promote services and products. Traditional marketing promotes services and products through non-digital means—the four main types being print, broadcast, telephone, and direct mail. As the world becomes more digital-first, small business owners […]
