Term archive for "Digital Marketing Planning"

Finding Balance: Digital & Traditional Marketing Synergy

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Digital marketing (also referred to as “modern marketing”) is a form of marketing that involves online and internet-based technologies, platforms, and channels to promote services and products. Traditional marketing promotes services and products through non-digital means—the four main types being print, broadcast, telephone, and direct mail. As the world becomes more digital-first, small business owners… Continue Reading »

Strategy Time: How Are You Planning To Be Visible During the Holiday Season?

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The Jack O Lanterns are already being edged out by the Snowmen in a store near you: the holiday season has unofficially begun. There’s a little bit more than 12 weeks remaining till peak shopping hours. That means it’s time to review – or create, as the case may be – your plan for maximizing… Continue Reading »

Where Will Your Business Be A Year From Now?

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The end of the year has always been an interesting time for me. Like many people, I find myself looking at what was accomplished over the course of the past twelve months. This can be an emotionally charged experience – if everything was wonderful, you find yourself feeling really good; if things maybe weren’t so… Continue Reading »