Term archive for "Effective Copywriting"

Content is King, Communication is Emperor: The 4 C’s of Digital Communication

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You may have heard it said that “a confused mind takes no action.” When it comes to interacting with potential consumers as a small business in the digital sphere, nothing is more accurate nor relevant. Communicating with customers online presents a number of challenges that leave very little room for error (think: semantics, context clues,… Continue Reading »

It’s Not What You Say, It’s How You Say It: Understanding Copywriting

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Once upon a time, there were two Buddhist monks who loved to smoke. They were passionate smokers, stealing any chance they could to enjoy a cigarette. It seemed to them that the world would be perfect if they could smoke all of the time. But being monks, they were required to regularly stop smoking for… Continue Reading »